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Madison Media creates a record with 23 new account addition

Madhushree Chakrabarty April 21, 2021

Madison World‘s media unit Madison Media, has won a record 23 new accounts in the last financial year. While the country was going through an unprecedented time of lockdown, economic turmoil and work from home, the company billed $211 Million as per last month’s New Business Report by Comvergence. Recma’s Comp Potchs Report for 2020 has scored Madison Media with a top score of A+.

Madison Media handles media planning and buying for blue-chip clients like Godrej, Marico, Asian Paints, Titan, Tata Consumer Products, Blue Star, TVS, Raymond, Viacom 18, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha,, and many others. Madison Media is part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers. 

2020 has been a fantastic year for Madison Media in terms of New Business, the agency has won clients like Abbott Nutrition, RSPL Group, RSH Global – Joy Cosmetics, Welspun, Indira IVF, Licious, Weikfield, M3M India, Liebherr, Educational Testing Service (ETS), Aliens Group, Wonder Masala, Vijay Bhoomi, Practo, Gold Drop Oil, NextGen Software, McDonald’s integrated & performance, Dhani Loans, Atomberg, Alchem Industries, Sunpure Oil, PAPA Brands, amongst others. The Agency continues its winning streak this year too.

Speaking on Madison new business wins across last year, Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH says, “When the going gets tough, the tough get going. As the pandemic impacted advertising spends profoundly we saw an opportunity to establish the link between media and marketing outcomes, and doubled down on our pitch efforts. The result – 23 wins! I am overwhelmed by the teamwork, spirit and smarts of our Madison family.”

Madison Media, India’s largest homegrown media agency that started media operations in 1995, last year was ranked by Recma, amongst the Top 5 Global Independent Agencies of the World. It is also ranked the 2nd most powerful media agency by The Economic Times, Brand Equity Ad Agency Reckoner, 2019.  Some other Agency accolades include Best Digital & Social Media Agency of the Year at IDMA 2020, Media Agency of the Year at Prime Time Awards 2020, Agency of the Year at Digies Digital Awards 2019 and Mobile Media Agency of the Year at IDMA 2019. In addition, the Agency has won over 200 awards since 2019.


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