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Mars Wrigley Introduces DOUBLEMINT® and ORBIT® in ₹1 Category

Shreoshree Chakrabarty March 17, 2021
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Expanding the portfolio with DOUBLEMINT® and ORBIT®, Mars Wrigley launches a new price variant in the ₹1 category. By increased category penetration with brands that are loved by the consumers across the country, is a significant step towards strengthening the company’s India portfolio.

In the freshness category, the new price variants aim to widen the presence. With this launch, ORBIT® will now be available across various price points from ₹1 to ₹150 and DOUBLEMINT® at price points of ₹1 to ₹100. With these launched variants, the consumers will get more options in terms of price points and consumption occasions.

Talking about the launch of the new price variants, Mr. Kalpesh R Parmar, General Manager, Mars Wrigley, India, said, “As a part of our regionalization strategy and our continued effort to expand our portfolio, our aim has been to make our products accessible to one and all. With the new DOUBLEMINT® and ORBIT® variants at INR 1, we are not only strengthening our connect with our consumers by offering a variety of choices of their favorite products, but also expanding our reach to the rural audience.”

“Over the years, our consumers have loved DOUBLEMINT® in its many formats – mints, gums, and Chewy mints, ORBIT® for its many diverse flavours and its benefits of being a sugar free gum. The launch of the new price variant demonstrates our commitment to constantly bring better experiences and products for our consumers.”, he added.

Alongside the sought-after music entrepreneur and composer, Gaurav Dagaonkar, the famous singer Shaan lends his voice to the creatively woven music video of the DOUBLEMINT®’s new variant in a ‘one-rupee chota pack’. Sonarika Bhadoria best known for her role as Goddess Parvati in the much-acclaimed TV show, Devon ke Dev..Mahadev and outstanding roles in South movies along with social media star Vishal Pandey who enjoys a massive fan following have been paired for the song. Watch the music video here.

Along with consumers’ favourite Mars Wrigley products, they can order for DOUBLEMINT® and ORBIT®  available for ₹1 at Mars Wrigley Treats Store and these will also be available at traditional and modern trade outlets across the country.

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