MediaMint Secures Growth Investment from Everstone Capital and Recognize

"MediaMint logo - digital advertising operations service provider"

 

MediaMint, a digital advertising operations service provider, has received a significant strategic investment from Everstone Capital and Recognize, enabling the company to enhance its global infrastructure and expand its solution set.

 

Our Analysis and Commentary

MediaMint Secures Growth Investment, Paving the Way for Global Expansion

In a significant stride towards its future growth and expansion plans, MediaMint, a digital advertising operations service provider, has secured a growth investment from Everstone Capital and Recognize. This partnership marks an important milestone for MediaMint, as it receives its first institutional capital, which will play a crucial role in accelerating the company’s roadmap.

MediaMint has established itself as a leader in delivering high-value outcomes through process excellence and deep domain expertise for its global client base in the digital marketing industry. This strategic investment from Everstone Capital and Recognize will further strengthen MediaMint’s position in the market by enhancing its global infrastructure. With the support of on-shore account management, additional global delivery centers, and an expanded solution set, MediaMint will be able to better serve its clients around the world.

With over 2,000 employees spread across multiple locations, including San Francisco, New York, Hyderabad, and Krakow, MediaMint provides operational digital marketing support to over 100 global customers, including renowned digital marketing platforms, publishers, and agencies. As the digital marketing space continues to evolve and expand, MediaMint is well-positioned to meet the growing demand for improved advertising performance and cost-effectiveness in setting up and running digital ad platforms.

The projected growth of the digital marketing space, estimated to reach $670 billion by 2030, underscores the immense potential for MediaMint’s future success. The expansion of digital channels, creator platforms, and enhanced data capabilities is driving this growth, making it essential for businesses to maximize their advertising performance and streamline their operations.

Everstone Capital’s Vice Chairman, Avnish Mehra, expressed confidence in MediaMint’s ability to lead this transformation. By leveraging MediaMint’s expertise and further enhancing its service line capabilities, Everstone Capital aims to support the company in its global expansion and next phase of growth.

Recognize, as a co-investor, brings its belief in technology-enabled services companies to this partnership with MediaMint. Recognize recognizes MediaMint’s deep domain knowledge and track record of delivery excellence, which will position the company at the forefront of the digital advertising growth wave expected in the coming decade.

Adding to the strength of the leadership team, Rajeev Butani, formerly the Senior Managing Director and Group Technology Officer for Accenture’s Communications, Media, and Technology Operating Group, joins MediaMint as the Executive Chairman. His extensive experience and leadership will undoubtedly contribute to the company’s continued success and expansion.

The involvement of DC Advisory as the sole financial advisor for this transaction showcases MediaMint’s commitment to securing the best resources and expertise to drive its growth strategy forward.

In conclusion, MediaMint’s growth investment from Everstone Capital and Recognize marks an important turning point for the company. With an already established strong foundation, MediaMint is poised to capitalize on the projected growth of the digital marketing space. By expanding its global infrastructure and service line capabilities, MediaMint is well-prepared to meet the increasing demand for efficient and effective digital advertising operations.

 

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MediaMint Secures Growth Investment from Everstone Capital and Recognize

MediaMint, a leading digital advertising operations service provider, announced today that Everstone Capital and Recognize have made a significant strategic investment in the Company. This marks the first institutional capital for MediaMint, which will help accelerate the company’s roadmap as it continues to serve leading digital marketing platforms, publishers, and agencies around the world.

“MediaMint has built a strong foundation focused on delivering high-value outcomes through process excellence and deep domain expertise for our global base of digital marketing clients,” said Aditya Vuchi, CEO and co-founder of MediaMint. “Working with Everstone and Recognize will enable us to enhance our global infrastructure to better service our clients with on-shore account management, incremental global delivery centers, and an expanded solution set.”

MediaMint, with 2,000 employees across offices in San Francisco, New York, Hyderabad, and Krakow, delivers operational digital marketing support, including ad operations, creative services, and customer services to over 100 global customers including some of the largest and most sophisticated digital marketing platforms, publishers, and agencies in the world. The digital marketing space is projected to grow 13% per year to $670bn in 2030, driven by expanding digital channels and creator platforms, enhanced data capabilities available to businesses and consumers, as well as the rapid rise in people creating digital content. As more businesses enter the digital advertising space, MediaMint is well positioned to help improve advertising performance and reduce the operational cost of setting up digital ad platforms, running ad operations, and iterating on ad creatives.

“MediaMint is a leader in transforming the digital advertising workflows of the largest advertising platforms, publishers and agencies in the world. We look forward to working with the exceptional team at MediaMint to build on their strong base and assist in their next phase of growth, which will include significant global expansion as well as enhancing service line capabilities,” said Avnish Mehra, Vice Chairman, Private Equity at Everstone Capital.

“MediaMint is the ideal technology-enabled services company we look for at Recognize,” said David Wasserman, Co-Founder and Managing Partner at Recognize. “With its deep domain knowledge and history of delivery excellence, MediaMint is uniquely positioned to capture the wave of digital advertising growth over the next decade.”

As part of the process, Rajeev Butani is joining as the Executive Chairman of MediaMint. Rajeev was previously the Senior Managing Director and Group Technology Officer for Accenture’s Communications, Media, and Technology Operating Group globally, and also served on Accenture’s Global Leadership Committee.

DC Advisory has acted as the sole financial advisor for MediaMint on the transaction.

 




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