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Mi Beard Trimmer marks Xiaomi’s foray into personal grooming

MediaInfoline June 25, 2019
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Xiaomi announced Mi Beard Trimmer, marking entry into yet another product category – personal grooming.

Speaking on the occasion, Raghu Reddy, Head of Category and Online Sales, Xiaomi India, said, “At Xiaomi, all the products we design, we do so keeping in mind the evolving needs of our Mi Fans and consumers. We are truly excited to be offering Mi Beard Trimmer, an India-exclusive product, venturing into the personal grooming segment. Equipped with self-sharpening blades, a long lasting battery along with an IPX7 waterproof body, Mi Beard Trimmer is a one-stop solution to a variety of grooming challenges. We hope that our Mi Fans and consumers across India would make the most of this handy product while achieving their potentially best beard look thus far”.

Made exclusively for India

Announced via a rather quirky music-video style launch featuring Xiaomi India employees, the product comes with two combs and a total of 40 length settings, making it suitable for any kind of beard style. The blades it features are also heavy-duty stainless steel, with a design that makes them self-sharpening – meaning your trim will always remain sharp.

Designed for use on the go

With support for corded as well as cordless use, it is a versatile gadget. A 5 minute charge allows for 10 minutes of use, great for a quick trim in the nick of time. What’s more, thanks to the in-box charging cable, Mi Beard Trimmer can be charged using a USB adaptor or  Mi Power Bank – truly on the go!

It also features IPX7 certification, meaning that it can withstand submersion in water for up to 1 meter for 30 minutes making it fully washable. Besides, an easy-to-use travel lock makes Mi Beard Trimmer an ideal inclusion in every toiletry kit. The quad-edge design allows for a secure grip while giving the trimmer a refreshed look that breaks the clutter.

Availability

The product will be available for pre-order for INR 1,199 starting today, 12:05pm on Mi.com. It will be available on open sale at Mi.com, Amazon, Mi Homes starting 27th June at 12 noon.

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