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Micromax launches its First Ever TV under Sub-Brand YU- The YU Smart TV

MediaInfoline October 10, 2018

YU Televentures, a 100% subsidiary of Micromax Informatics, has entered the consumer electronics space with a bang. It announced the launch of its first ever television – the YU YUPHORIA Smart TV.

The 40” Full HD YUPHORIA Smart LED TV allows its user to cast media from their smartphone to the Smart TV, giving them a larger-than-life TV viewing experience on the Full HD YUPHORIA Smart TV’s sleek big screen.

YU Televentures entering the Consumer Electronics industry for the first time is a testament and step further to the overall company strategy of becoming a full-fledged consumer electronics brand that caters to the varying needs of its consumers.

With the smartphone penetration and adoption happening at an unprecedented rate in the country today, almost every second person is seen carrying a phone in their hands. In that backdrop, to ensure that consumers can make the most of their smartphones and have a worthwhile experience, seamless integration between the phones and their televisions has become a necessity. That seamless experience is exactly what this newly launched YU Smart TV aspires to give all its users, enabling them to make the most of both the technologies.

Commenting on the launch, Mr. Rajesh Agarwal, Co-Founder, Micromax Informatics Ltd. said, “With the launch of the YU Smart TV, we are extremely excited to enter the consumer electronics space under YU for the first time. This entry is a testament of our larger strategy of becoming a full-fledged consumer electronics brand. At Micromax, we have always stood for democratizing technology for the masses and that is exactly the aim with which we constantly innovate and create products that truly understand the evolving needs of our consumers. YU, being an extension of our beliefs, has envisioned to empower users to enable them to do more with technology than they thought possible. Today, with the demand for Smart Televisions on the rise and the preferences shifting towards them, we wanted to give our consumers a larger-than-life smarter experience of the best of technology. We strongly believe that Smart TVs are the future in this segment and we are excited to see how the consumers take to our newest entry. For this launch, we are really excited to partner exclusively with e-commerce giant Amazon and together, with them as our online partners, we look forward to reaching out to Indian households in every part of the country.”

With its Aptoide App store, the consumers are spoilt for choice as they can choose from thousands of applications in one App store itself, without having to visit multiple ones separately.

Its Wireless Smartphone Control is a one-stop-shop to augment the gaming experience for their users. Now, one can simply connect their smartphones with the TV and not just play games through their smartphone, but also operate the entire TV at the touch of just a few buttons on their smartphones. This Smart TV also has a quad core processer for high speed processing and the Airplay allows to connect Apple devices for sharing media content with their close ones.

Loaded with features, the new 40” Full HD YUPHORIA Smart LED TV will exclusively be available on Amazon starting October 10.


Price: INR 18,499

Availability: 10th October 2018, in an open sale on Amazon India


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