Mint, the award-winning business publication, has launched a brand campaign called #AskBetterQuestions to empower readers and address their pressing concerns. The digital campaign features thought-provoking videos showcasing individuals from diverse backgrounds striving for success in their respective fields.

Mint’s #AskBetterQuestions Campaign: Inspiring Curiosity and Empowering Readers

News organizations play a crucial role in providing reliable information and fostering intellectual growth. Mint, an award-winning business publication, has taken a commendable step towards empowering its audience with the launch of their new brand campaign, #AskBetterQuestions. This campaign aligns with the mission of HT Media Group, which aims to empower, engage, and entertain millions through trusted content.

The core idea behind #AskBetterQuestions is to encourage individuals to think critically and ask thought-provoking questions that drive progress and personal growth. Mint recognizes that asking the right questions leads to meaningful exploration and informed decision-making. By upholding high reporting standards and addressing the questions on their readers’ minds, Mint is committed to providing trustworthy and reliable content that helps individuals unlock their vision and thrive.

The #AskBetterQuestions series comprises three videos, each showcasing the drive and determination of individuals from diverse backgrounds striving to achieve their goals. Whether it’s a C-suite executive seeking ideas for business growth, a budding entrepreneur tackling the global food crisis, or a young investor exploring international markets, Mint provides them with the platform to broaden their perspectives and think ahead.

Sarah Banerjee, Brand Marketing Lead at Mint, aptly highlights that the youth in India possess qualities of optimism, ambition, and curiosity. Mint’s credible journalism aids these individuals in making informed decisions and finding clarity amidst the noise. The #AskBetterQuestions campaign seeks to inspire the audience, both from business and non-business backgrounds, to tap into their innate curiosity and challenge the status quo.

Mint’s collaboration with dojo, one of South Asia’s most respected business dailies, for this campaign is an excellent partnership. The campaign’s goal to spark imagination and transform the audience into forward-thinkers aligns perfectly with Mint’s objective to generate innovative solutions for personal growth and progress. The aim is to create a growth mindset within society, broadening perspectives and inspiring positive change.

With a strong digital presence, Mint offers immersive experiences complemented by collaborations with renowned publications such as The Wall Street Journal and The Economist. Its market dashboards, personalized notifications, videos, podcasts, and newsletters engage both business and non-business readers who value challenging norms and thinking ahead.

As a part of HT Media Group, Mint’s commitment to trusted journalism and its dedication to empowering individuals is commendable. Their brands, including Hindustan Times and Mint, enjoy widespread popularity and trusted credibility across various platforms.

In conclusion, Mint’s #AskBetterQuestions campaign is a well-thought-out initiative that empowers readers and fosters curiosity. By encouraging individuals to ask better questions, Mint is inspiring intellectual growth and promoting critical thinking. With their unwavering commitment to high reporting standards, Mint is a reliable source of information that guides individuals on their journey towards exploration and progress.

Mint Launches #AskBetterQuestions Campaign to Empower Audience

HT Media Group, India’s leading media and entertainment conglomerate, is proud to announce that Mint, an award-winning business publication, has unveiled a fresh brand campaign, #AskBetterQuestions, anchored in the idea of asking better questions to drive progress. This is in with the Group’s mission to Empower, Engage and Entertain Millions Through Trusted Content Every Minute, Every day. The digital campaign aims to empower readers through thought-provoking ideas and commits to upholding high reporting standards that address questions arising in audiences’ minds.

The publisher of popular editions, including weekend magazine Mint Lounge, and personal wealth brand Mint Money, Mint continuously invests in in-depth reportage, data analysis, and top-notch journalists and expert columnists to power readers’ personal growth.

The Mint’s #AskBetterQuestions series comprises three videos that share a common objective: to help people achieve their goals and thrive by addressing the questions on their minds. The three videos showcase the drive and determination of the youth in India, featuring individuals from diverse backgrounds striving for success in their respective fields. One features a C-suite executive seeking ideas to grow his business, another showcases a budding entrepreneur responding to the global food crisis created by climate change, and the third follows a young investor exploring opportunities in the international stock market to diversify her portfolio. Mint enables these individuals to unlock their vision and think ahead through thought-provoking, trustworthy, and reliable content.

Sarah Banerjee, Brand Marketing Lead at Mint, believes that the youth of India are optimistic, go-getters, confident, ambitious, and curious entrepreneurs in life and spirit. She said, “Mint’s credible journalism provides clarity and precision, enabling Indians to make informed decisions. Through the #AskBetterQuestions campaign, we want to inspire our audience to ask better questions and ignite their curiosity. And we will continue to answer those questions and guide them on their journey of exploration and progress through our high-reporting standards.”

Sarah added that this campaign would resonate with both business and non-business readers, as questioning the status quo is a fundamental human trait.

Mint appointed dojo as the creative agency for this campaign.

Amit Sinha, Founder and CVO, dojo, said, “It was a great opportunity to collaborate with Mint, one of the most respected business dailies in South Asia, to design an audience-focused campaign that sparks imagination and transforms its audience into forward-thinkers, generating innovative solutions for their own growth and progress. #AskBetterQuestions aims to broaden perspectives and inspire a growth mindset within society.”

A publication with exclusive collaborations with The Wall Street Journal and The Economist, Mint now has a robust digital presence with iOS and Android apps, a popular website, and trustworthy journalism in multiple formats. Its immersive experiences include market dashboards, personalized notifications, videos, podcasts, and originally-crafted newsletters, appealing to business and non-business readers who value challenging the norm and thinking ahead.

HT Media Group is one of India’s largest media and entertainment conglomerates. Its brands, spanning print, audio, and digital, including Hindustan Times, Mint, Hindustan, OTT Play, Shine.com, Slurrp, Healthshots, TechCircle, VC Circle, Fever FM, and HT Smartcast, enjoy widespread popularity and trusted credibility.

Watch the brand films here:

1. Brand film 1
2. Brand film 2
3. Brand film 3