Mondelez India launched the third edition of the Madbury campaign

Madbury campaign received a whopping 1.1 Mn entries from consumers

The makers and bakers of Cadbury Dairy Milk, Bournvita, and Oreo, Mondelez India launched the third edition of the Madbury campaign. From inspiring consumers to ‘Kaun banayega humari agli Cadbury’ to asking consumers “Kahaan Se Aayegi Hamari Agli Cadbury?” through the last two successful seasons, India’s battle for Cadbury’s next ‘home wala’ flavour is on. The new season of Madbury 2021 will be tempting the consumers with “Cadbury ka naya flavour banao, famous ho jao”.

Anil Viswanathan Senior Director – Marketing, Mondelez India said, “The Indian chocolate movement has boomed over the last few years. We’ve seen a growing appreciation for unusual and unique chocolate flavours as Indians look to experiment with new tastes and flavours. As a much-loved brand for 70+ years, we’re constantly looking at innovative ways to engage with our consumers by leveraging on current trends and preferences. Madbury was designed as a campaign ‘of the people, by the people and for the people’ and has proven to be a tremendous platform of engagement, giving our consumers the chance to create their own version of their favourite Cadbury chocolate. The campaign helps us to strengthen connects with our consumers year-on-year and opens the door for them to get involved with a brand they love at a deeper level.  We are thrilled with the responses we’ve received in the last two editions. We have launched limited edition bars of the two winning flavours of Madbury 2020 – Cadbury Dairy Milk Gulab Ae Khaas, a mix of rose and almond, and Cadbury Dairy Milk Chilly Orange, a fruity and spicy mix of Orange and Chilli – created by Susan Saldanha from Mangalore and Sakshi Srivastava from Lucknow respectively. We’re excited to see the creative flavours that will come through in Madbury 2021”

With 25% more ingredients being added for consumers to get creative with, the third edition of the Madbury campaign is going to be bigger than the last two editions.

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