Mondelez India launches Cadbury Dairy Milk Lolly; enters Lollipop category
The makers and bakers of some of India’s much-loved snacking brands such as Oreo, Bournvita and Cadbury Dairy Milk, Mondelez India launches Cadbury Dairy Milk Lolly as it sets foot into the fast-growing and extremely innovative sub-segment in the confectionery category – Lollipops. The company is entering a white space in the category of being the only Chocolate Lollipop in India with this foray. This latest entrant will offer consumers a uniquely indulgent experience with much-loved Cadbury Dairy Milk chocolate, enrobed in yummy caramel casing.
Commenting on this latest innovation, Inderpreet Singh, Associate Director – Marketing (Beverages, Meals, Candies & Gums), Mondelez India said, “Our play in the Candy category dates back to over 50 years from now, and has garnered umpteen consumer love as we continue to be the pioneers in providing the best eat experiences to the consumers. This innovation is another testament to our coherent efforts of penetrating deeper into markets and striking the right chord with the continuously evolving consumer palate. Cadbury Dairy Milk Lolly being the only chocolate lollipop in the segment provides the brand with an opportunity to strengthen its foothold in the category and stay true to its vision of proving consumers with more choice. By uniting India’s much-loved and most trusted Cadbury Dairy Milk’s strong equity and legacy in a new avatar, we are all set to conquer hearts yet again and further solidify our stance in the myriads of snacking options in the country.”
To generate consumer trials coupled with strong in-market activation plans, the launch will be supported by a strong sampling plan. Priced at Rs. 5, the all-new Cadbury Dairy Milk Lolly is a scrumptious offering from the house of Mondelez India, that is sure to tantalize consumers’ taste buds!
Spread in over 150 countries around the world, Mondelēz International, Inc. empowers people to snack right. MDLZ is leading the future of snacking with 2020 net revenues of approximately $27 billion, with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Visit www.mondelezinternational.com for further information.