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Moneycontrol launches MC Minis on its app and mobile site

Madhushree Chakrabarty December 15, 2020

Moneycontrol has launched MC Minis in order to fit articles into a screenshot to help readers see the corners and connect the dots in no time. MC Minis are brief articles that saves users’ time and lower the trouble of scrolling their phone screens endlessly by providing worthy insights in seconds.

Commenting on the launch, Binoy Prabhakar, Editor, moneycontrol, said, “MC Minis echo a constant endeavour to put our readers at the centre of everything we do.We understand that not all our readers have the time to consume our deeply researched articles. MC Minis are aimed at delivering a unique experience to readers who want to understand topics that matter as quickly and efficiently as possible.”

MC Minis offer trendspotting, crisp articles that are also explainers and data that also fits into their mobile phones. These articles consists of a header, body text and a chart that helps the audiences to understand the basic aspects of the major topics related to mutual funds, technology, markets, economy, startups, retail, pharma, etc.

Manoj Nagpal, Business Head, B2C Revenue, Moneycontrol said, “It is a pressing need in the times that live today to curate a platform for people looking for detailed information with just a click of a button on their screens. This feature once again sees us perfectly align ourselves to new-age emerging technologies and the ever-changing demands of our users to curate a service that adds immense value in the lives of those who use it. In our endeavor to enhance the user interface and offer a seamless content-consumption experience, we take a right step in this direction towards through Minis.”

With the launch of MC Minis, the company will once again become the market leader in the finance journalism and business space. In the coming future as well moneycontrol will keep on introducing many such features to deepen its relationship with readers.


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