Moneycontrol smashes all digital traffic records for Budget-Day coverage
On February 1, during the Budget-Day coverage, when the finance minister announced a raft of measures to revive the economy, people from across India visited Moneycontrol’s specially designed microsite for up-to-date information and quick clarity and this made Moneycontrol smash all previous digital traffic records.
Moneycontrol once again became the destination of choice for the most comprehensive, and real-time coverage of the Union Budget, when the financial news platform experienced a significant increase in visits by readers.
According to data by SimilarWeb, Moneycontrol raced ahead of its competitors, The Economic Times, LiveMint and Financial Express, by 26% and 77%, 108%, respectively. This is a testament to the value that readers attach to its coverage of important financial events. In addition to this, Moneycontrol experienced a higher number of sponsors than the competition.
Backed by in-depth insights on the Union Budget 2021, the high-engagement numbers again demonstrate the faith of readers and sponsors in our real-time updates.
The real-time information provided on the Moneycontrol’s live updates blog was supported by deep analysis of the impact of the announcements. As the budget unfolded, the in-house analysts and financial experts of think-tanks along with the Moneycontrol’s team of senior editors connected the dots for the readers. Keeping the readers up-to-date with the information of the budget’s measures on each vital sector of the economy, was a set of visually powerful cards that were introduced as a unique feature this year.
Binoy Prabhakar, Executive Editor, Moneycontrol, said, “The Union Budget is India’s biggest financial event every year and Moneycontrol’s team of journalists, designers, product managers and engineers collaborated to give our readers a unique experience. I am pleased to note that more readers than ever visited our website for our important stories, deep analysis, and valuable commentary.”
Capturing the impact of Budget 2021 on individuals, investors and businesses, Moneycontrol broke down the Budget for readers using the theme Rebuilding India. Including videos and podcasts, Moneycontrol used a variety of storytelling formats that helped readers make sense of the budget.
“The incredible traffic numbers demonstrate that readers gave a huge thumbs-up to our efforts to bring them the most precise, relevant and comprehensive coverage of the budget,” said Binoy Prabhakar, Executive Editor, Moneycontrol.
Discussing the finer points of the Budget and offering insights on what the measures would mean for the economy and business, were some of India’s biggest policymakers, the sharpest business minds and well-known corporate leaders. Including minister of state for Anurag Thakur, finance secretary Ajay Bhushan Pandey, expenditure secretary TV Somanathan; Moneycontrol interviewed the masterminds of the budget. India’s top dealmakers and corporate lawyers such as AZB & Partners and Cyril Shroff, Managing Partner, Cyril Amarchand Mangaldas, Zia Mody, co-Founder & Managing Partner; and financial experts such as Homi Mistry, Partner, Deloitte Haskins & Sells LLP and Ashish Shankar, Head – Investment Advisory, Motilal Oswal Private Wealth Management among others were also interviewed. With an exhaustive assessment of the measures, Moneycontrol’s Budget-Day coverage stood out.