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Moneycontrol strengthens its digital presence with Moneycontrol Pro

MediaInfoline April 26, 2019
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Moneycontrol has launched moneycontrol Pro, a premium subscription service created to provide enhanced content for users. At moneycontrol, the user is always kept at the core and the fundamental goal is to ensure that the audience makes well informed investing decisions. Keeping in mind the brand ethos of disseminating financial information with the utmost quality and authenticity; this premium offering marks the next step in the growth journey of the platform.

Catering to the varied needs of its discerning readers, moneycontrol Pro brings daily investment recommendations, curated markets data, exclusive trading recommendations, independent equity analysis, actionable investment ideas, nuanced takes on macro, corporate and policy actions, and practical insights from market gurus. The platforms seasoned editors parse news, trends and data to provide daily insights that help keep its users on top of the game. From economy to business, politics to policies, they write on everything and most importantly on the intersection of these topics.

Available as an in-app purchase on the moneycontrol app, one of the fastest growing apps in its respective category, as well as on non-app platforms, the subscription will be available in three options, starting from  Rs 199 a month, Rs 579 for a quarter and Rs 1,999 for a year. While the annual package comes up to less than Rs. 8 per trading day, early bird subscribers get to avail the subscription at less than half the price. Some of the key features of moneycontrol Pro include an ad-free experience on the mobile app, investment recommendations from the in-house equity research team, sharp commentary and opinion decoding news across markets, politics, policy and business, exclusive access to blogs and periodic chat opportunity with market experts and editors, a smart calendar of business and economic events that could influence asset prices in the week ahead and much more.

Gautam Shelar, Business Head – Moneycontrol remarks, “As a brand, moneycontrol has always focused on educating and empowering our users with what it takes to make well-informed investment decisions. With Pro, our goal was to take this up a notch and offer them a personalized and premium experience, that is the perfect amalgamation of our in house expertise and the state of the art technology we work with. The soft launch period of the service was met by an overwhelming response by the subscribers and is a testament to the dedication and hard work of the team behind it.”

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