Mother Dairy Launches Rich and Creamy ‘Buffalo Milk’ for Consumers in Mumbai

Mother-Dairy_Buffalo-Milk

Mother Dairy, India’s leading milk and milk products major, has today announced the launch of its Pure Buffalo Milk variant for consumers across Mumbai region. The newly introduced variant has been developed basis deep consumer insights, aiming to fulfil the emerging demand for milk variants tailored to specific needs. Offering a richer and creamier experience to consumers across, the new variant will be available in the Mumbai market from June 25, 2024, onwards.

Mother Dairy Buffalo Milk offers 6.5% fat content and 9% SNF (Solid Not Fat), giving it a creamier texture and rich taste profile, thereby providing a superior mouthfeel in every sip. In addition to being a great choice for regular consumption, Mother Dairy Buffalo Milk will also make for an ideal companion for culinary enthusiasts. Its creaminess makes it perfect for creating delectable desserts, enhancing the overall culinary experience for those who love to experiment in the kitchen. Furthermore, the new variant will comprise of A2 protein.

Speaking about the launch, Mr. Manish Bandlish, Managing Director of Mother Dairy, said, “At Mother Dairy, we are driven by the ethos of consumer centricity, keeping their needs to the core of every product that we offer. Our extensive knowledge of consumer insights along-with our expertise in handling agricultural produce for over 5 decades has paved the way for us to innovate and offer solutions to address specific needs. The newly launched product is in line with the same strategy; it addresses multiple facets – specific usage requirements including plain drinking or versatility, meeting the requirements for species-specific milk, or even for those who are looking to transition from loose to packaged milk. We are confident that the newly introduced variant will quickly become a household-favourite.”

Product Name SKUs Price FAT & SNF
Mother Dairy Pure Buffalo Milk 500 ml and 1 litre Rs. 72 per litre 6.5% FAT & 9% SNF

The newly introduced Mother Dairy Buffalo Milk will be made available across the company’s entire distribution network including both offline and online channels in a phased manner. The brand will also be launching a widespread marketing campaign to enhance the awareness levels amongst its target audience.

In Mumbai, Mother Dairy already has a strong portfolio of 05 milk variants, including Cow Milk, Full Cream Milk, Toned Milk, Double Toned Milk, etc., apart from a range of delectable dairy products such as ice creams, curd, dairy beverages, paneer, etc.




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