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Mountain Dew Ice™ and Hrithik Roshan gave a new twist to ‘unboxing’


Setting a new definition for the term ‘unboxing’, Mountain Dew Ice™’s brand ambassador and Bollywood superstar Hrithik Roshan have released a new video. The actor has always been a trendsetter in the industry in the video he is seen giving a twist to the traditional social media ‘unboxing’ videos. Here, Hrithik can be seen gearing up for an unusual ‘unboxing’ – a life-size ice block is placed in front of him. The newly launched Mountain Dew Ice™ comes on the screen after he breaks the ice block, ultimately unveiling the bottle.

Speaking about the quirky video, Hrithik Roshan said, “The best actions, reactions and decisions are made with a ‘thanda dimaag’. So, while Mountain Dew as a brand pushes you to face fears, this new line of product is all about facing your fears responsibly. It is a perfect time, with the onset of summer to introduce the new Mountain Dew Ice with a cool new philosophy extension.”

Within a span of 2 days, Hrithik’s unique ‘unboxing’ post has already received over 1.6 Million views and 3000 comments.

The refreshing, lemon juice-based fizzy beverage offering by PepsiCo India has also launched a TVC for the same and Hrithik recently unveiled the first-ever TV campaign. This beverage is a significant milestone in PepsiCo India’s journey of innovation in the beverage category, and this ‘Made for India’ Mountain Dew Ice™ developed to suit the Indian palate was launched earlier this year.

You can catch the TVC here, on Hrithik Roshan’s Instagram handle.

Mountain Dew Ice can be availed from any modern and traditional retail outlets and it is also available on leading e-commerce platforms. It will be available in single/multiple serve packs.

Owned and produced by PepsiCo, Mountain Dew carbonated soft drink brand. The other products of this beverage available in the market are Mountain Dew cans and Bottles ranging from 250ml to 2.25 L.



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