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MPL Seeks To Build YouTube Presence With Brand Ambassador Amit Bhadana

MediaInfoline December 7, 2020
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Your favourite eSports platform MPL is cooking up a digital storm on YouTube by partnering with influencers like Ashish Chanchlani and Elvish Yadav and signing up a brand ambassador contract with YouTube star Amit Bhadana. 

The move comes at a time when MPL is seeking to transform the eSports landscape. 

Take a look at MPL’s YouTube channel. 

YouTube Focus

Mobile Premier League (MPL), India’s largest esports and mobile gaming platform has roped in YouTube star Amit Bhadana as it’s Brand Ambassador. MPL is focusing on YouTube to increase its brand awareness as it recently crossed 1.2 million subscribers on its channel. 

  • Bhadana, who is one of the country’s biggest Youtube stars with about 22 million followers, has been associated with MPL for a while.
  • MPL has also roped in other major YouTube influencers such as Ashish Chanchlani and Elvish Yadav for its digital brand marketing initiatives. 
  • It has also worked with Carry Minati. 
  • Many of Bhadana’s sketches on YouTube have already featured MPL. 
  • Apart from associating with Indian Cricket Captain Virat Kohli and popular actor Tamannaah Bhatia, MPL is leading the charge as brands look to sign up new-age digital influencers and celebrities to bolster their presence. 

“I have been associated with MPL right from the company’s early days and I am feeling excited to have come on board as their brand ambassador. I look forward to creating exciting campaigns for them and taking MPL’s core gaming proposition to the masses,” Amit Bhadana said.

Part of Digital Branding Plan

  • MPL aims to expand its brand presence on the video platform as part of its digital branding and marketing plans. 
  • The gaming platform is focusing on digital integrations with influencers, in-house, and user-created videos, and advertisements to further its reach and engagement on the platform.

YouTube is a big focus area for our branding initiatives. A large part of our TG is active on YouTube and we have seen great traction on our app via the channel. Roping in influencers like Amit Bhadana, who have a great connection with their audience, will help us drive our message and take MPL to more prospective users”, said Abhishek Madhavan, SVP, Growth and Marketing, MPL.

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