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MX TakaTak launches the MX TakaTak Creator Fund

Madhushree Chakrabarty December 30, 2020

MX TakaTak has launched the MX TakaTak Creator Fund that is aimed at encouraging the pool of talented and emerging creators in the country. Under the initiative, INR 1 billion (Rs. 100 crores) will be deployed for the creators. The MX TakaTak Creator Fund will be supporting existing creators and encourage the new ones to help them create impactful content ideas and build them an exciting career. Without discriminating among the creators from different backgrounds and sizes, the fund will reward the creativity and passion of all the creators.

The fund is for all the Indian citizens and the creators who regularly post original videos and have genuinely creative ideas across several categories tech, art, education, fashion makeup, travel and Photography, entertainment, sports, etc.

Speaking about this development, Karan Bedi – CEO, MX Player said, “The MX TakaTak Creator Fund is a way to give back to millions of people who bring their ideas into videos as well as to inspire other digital enthusiasts. Millions of users upload videos daily on the MX TakaTak App. We were thrilled to see the amount of creativity and hard work that our users put into bringing their dreams alive and into a video. We hope that the creator fund will not only reward them but also inspire them to continue creating impactful content, build an inspiring digital career, and help give back to the society that we all benefit from.”

He further added saying, “The short format video ecosystem is fast evolving and we’re delighted to have emerged as the market leaders in this category. Home to 70Mn Monthly Active Users and with over 10 Mn unique content creators, we are the preferred platform of choice for both the users and creators; we aim to further scale this in the new year.”

The guidelines for the fund is available here.


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