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Brand takes Gems and Jewellery industry online

MediaInfoline December 9, 2015

India’s first B2B online platform for gems and jewellery industry,, today organized an educative seminar for the merchants of Zaveri Bazaar, a major hub of gold trading in India. On this occasion, also launched the Jewellery Industry Reserve for Indian Craftsmen (JIRIC) for financial support of the craftsmen and workers of the industry. In line with its vision to consolidate the world’s largest gems and jewellery industry in India on a single online platform, presented a unique way to connect to buyers/ suppliers through their 360 degree online solutions.

With an aim to support and encourage the Gems & Jewellry Workers Association (GJWA), pledged 5% of all memberships sold on to Jewellery Industry Reserve for Indian Craftsmen (JIRIC) as an official support for craftsmen and workers of gems and jewellery industry. also plans to associate with local associations all over the country to bring their members on board of JIRIC. Each association would have their own reserves which they can use to support the craftsmen of their city or town.

Commenting on the occasion Ms. Puja Bansal, Founder & Director,, said, “Digital commerce is growing at a very fast pace and is expected to touch $ 128 billion in 2017 whereas our industry is one of the key sectors contributing to the Indian economy. It is a perfect time for the gems and jewellery industry to join the digital bandwagon for further growth. With, we have taken an initiative to bring the B2B business on a single platform and I hope more and more members of our fraternity will join hands to support each other.”

The event saw presence of Mr. Raman Solanki, Director of Sangam Chains, Mr. S. Maha Patra, Ex. GJEPC, GJF, Mr. Kaushik Sanghvi of Mahavir Gems, Mr. Rajesh Bajaj of Heera Zhaveraat and Mr.  Gautam Banrjee, renowned couture designer to name a few. plans to conduct 50 more seminars across tier 1, 2 and 3 cities including Kolkata, Jaipur, Surat and Rajkot in order to educate the industry members.



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