Sony Entertainment Television encapsulates this thought beautifully through Patiala Babes and has kickstarted a campaign this Women’s Day – #NazariyaBadaliye.
‘Nazariya Badaliye’ simply means ‘Change your Perspective’. Weaving in this thought seamlessly through the narrative of Patiala Babes, the protagonists Babita and Mini face the society and the challenges at hand with their heads held high. Why is the society reluctant in hiring a middle-aged single mother Babita, who has no work experience despite having the right qualifications? Why does she have to face resistance from her male co-workers when she has equal skill set like them? Why does a teenager like Mini, who has been brought up single-handedly by her mother need her father’s name to get into a good college? Going forward, the show will raise similar issues that are extremely relatable in the current scenario.
Starting today, Sony Entertainment Television urges you to #NazariyaBadaliye. Not just on one day but all 365 days of the year.
Aman Srivastava, Head – Marketing, Sony Entertainment Television, commented, “We at Sony celebrate women every day. With this initiative, #NazariyaBadaliye, we urge viewers to evaluate women employees solely on the basis of merit and not look at their responsibilities as their weakness. Because what the world sees as their weakness, we see it as their strength.”
The same has been uploaded on SET’s social media handles here.
