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NeoGrowth Credit Pvt. Ltd. signs Ajinkya Rahane as brand ambassador

Shreoshree Chakrabarty March 17, 2021

Vice-captain of the Indian Cricket Test Team, Ajinkya Rahane has been signed up as the brand ambassador of the pioneer in SME lending in India, NeoGrowth Credit Pvt. Ltd.

NeoGrowth provides finance to small business owners such as pharmacies, retailers, groceries, restaurants, kirana stores, petrol pumps, apparel shops and other MSMEs, with flexible repayment options and customized products addressing multiple business needs.

The company’s business offerings will be endorsed by Rahane. Small businesses who often face tremendous challenges in scaling up are aimed at through this association. However, through sheer hard work and support from growth enablers such as NeoGrowth, such challenges can be overcome, and their lives and livelihoods can be bettered.

Arun Nayyar, CEO, NeoGrowth Credit Pvt. Ltd., said, “Ajinkya has overcome many challenges in his career through his positive attitude, hard work, straight batting technique, and simplicity. At NeoGrowth, we salute the spirit of small businesses who wish to enjoy growth through their continuous efforts and remarkable resilience. We focus on simplifying the funding challenges faced by such small businesses by offering business loans which are easy to apply for and convenient to repay.”

Ajinkya Rahane said, “Small businesses help to create large scale employment opportunities and provide goods and services in every nook and corner of India. Unfortunately, their growth is often hampered due to lack of funds. With this association, I want to spread awareness about how NeoGrowth can support businesses in their growth journey through simple, tension-free loans for every requirement.”

The company that is headquartered in Mumbai serves 70+ industries with a presence across 27 cities in India. 29,500 customers have been disbursed over INR 6,200 crores loans by NeoGrowth. The company disbursed loans to first-generation entrepreneurs, women entrepreneurs, and first-time borrowers, to create a greater social impact by providing easy finance to under-served markets with advanced tech-solutions. It has heavily invested in analytics, machine learning, digitisation of customer journey and digitally verified alternate sources of data, on the technology front, which has helped it reduce the turnaround time for loan sanctions and underwrite basis various types of alternate data.


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