Nestlé India introduces MILO® HOMEGROUND
Brings together, India’s best track and field athletes under the umbrella of the Milo National Inter District Junior Athletics Meet (MiloNIDJAM) called The MILO HOMEGROUND.
MILO® HOMEGROUND brings forth a path-breaking extension of its worldwide legacy of over 86 years of nourishing young champions by providing nutritious energy and the inspiration to grow with sports. MILO® HOMEGROUND will roll out workout videos inspiring kids to enjoy effective and easy exercises demonstrated by leading AFI sporting heroes like Hima Das, Neeraj Chopra, KT Irfan, Md. Anas Yahiya, MR Poovama and many more. These videos will be available for free on the social media handles of MILO® (@MiloIndia) and MILO® NIDJAM (@MiloNidjam).
And MILO® HOMEGROUND won’t leave parents behind! Sports and fitness role-models like Shikhar Dhawan, Mandira Bedi and other celebrities are stepping-up to share their own experiences of MILO® HOMEGROUND with their kids. They want to encourage their followers and the community at large to start inculcating physical exercise into the child’s routine with MILO® HOMEGROUND – and share their experiences online. For every exercise video that is posted on the MILO® Facebook and Instagram handle (@MiloIndia), the parent will be given a MILO® GREEN CARD to reward their child as appreciation and encouragement for having completed the exercise.
Each MILO® GREEN CARD is a fascinating collectible autographed by a famous athlete. Parents can motivate their kids to collect all 6 MILO® GREEN CARDS: some exciting surprises await those who earn the entire collection.
Commenting on the launch of the campaign, Mr. Vineet Singh, Director – Dairy, Nestlé India said, “In more than 50 countries, MILO® inspires parents on the importance of sports in helping their kids achieve everyday victories that instil values to help them succeed in life. MILO® HOMEGROUND aims to create opportunities for these everyday victories and get kids to stay active even while staying home. In collaboration with the Athletics Federation of India and the AFI athletes as part of MILO® NIDJAM, we are excited to offer fun exercise routines that children can do at home – by themselves or with parents. When a child successfully completes an exercise, they can win the MILO® Green Card, which rewards positive behaviour”
The President of Athletics Federation of India, Mr. Adille Sumariwalla said, “Sports in the life of a growing child is most fundamental. An active lifestyle leads to healthier families and this kind of lifestyle begins at home. The partnership with MILO®, a brand who stands for giving nourishing energy to kids for an active and healthy lifestyle, is going to help us to spread this message to the country at large. What started as a partnership at back of the National Inter District Junior Athletics Meet last year, has grown to a digital playground led by AFI’s top athletes and India’s loved celebrities. We are proud to associate with MILO® HOMEGROUND and will encourage people to spread the message of active energy far and wide.”