News18.com has surpassed top media brands in the country like HindustanTimes.com and TheHindu.com to emerge as one of the highly engaged digital news platforms in India. News18.com’s website stands ahead of news media platforms like [M](U) and TheHindu.com and [M](U) Indianexpress.com on attaining a total of 3.7 monthly average visits per visitor. The site leads the charts in engaging visitors for an encouraging average of 1.7 minutes per page ahead of news media platforms like [M](U) The Times of India Sites, [M](U) NDTV.COM and [M](U) Indianexpress.com. These figures from the latest May 2017 comScore MMX Desktop India report stand testimony of the strong audience affinity towards content covered on News18.com. Looking forward to a positive report for June’17, News18.com has already crossed 50 million Unique Visitors (UVs) in the month of June’17 as per Google Analytics (GA).
In addition to its exclusive news content, in-depth analysis and minute-to-minute coverage of key events from across the globe, News18.com is also recognised for its one-of-the-kind offerings such as CricketNext and Compare India, amongst others. CricketNext provides the latest updates from the world of cricket, while Compare India educates and informs audience about consumer gadgets in the market.
As per May 2017, comScore MMX Desktop India report, CricketNext ranks No. 3 in the Sports category with 1.446 mn Unique Visitors. Apart from this, the cricket destination across web and app was successful in keeping the cricket aficionados glued, during the entire Champions Trophy series creating a buzz among the users. CricketNext hit 3.9 million UV’s as per GA in a single day during the India-Pakistan final match of ICC Champions Trophy 2017.
Speaking on the success of platform, Praveen S Thampi, Editor of News18.com, said: “We have tried to steer clear of the crowd, sticking close to what really matters: News. And the efforts are paying off. The latest growth numbers encourage us to deepen our focus on unique content categories and newer initiatives planned for audiences across demographics. In the last one year, we have done news breaks, interviews, interactives and reviews that have set industry benchmarks. There are many more exciting projects from the News18.com stable that you will see in the coming months.”
With focused offerings such as Tech.news18 and Auto.news18, News18.com appeals to consumers with very specific tastes and preferences, which help advertisers target unique audience segments. The next target segment for News18.com is Bollywood, and a revamped section will hit the screens soon, which is led by celebrated movie critic Rajeev Masand. The platform also plans to increase its regional presence through qualitative offerings such as IBN Lokmat. News18.com is now available in four Indian languages — Hindi, Gujarati, Urdu and Bangla.