News18 India continues its dominance for 4 consecutive weeks; AajTak and India TV continue to trail

News18-India-Leadership

News18 India has cemented its position as the No.1 Hindi channel in the country.

The channel has widened its lead over AajTak and India TV.

According to the BARC ratings released, News18 has secured 13.1% market share (week 29-32; HSM-Urban+Rural), ahead of AajTak (12.0%) and India TV (11.9%).

In the last few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives.

Even in primetime hours (1800-2400 hrs, TG: 15+, HSM) News18 India has 1.7% more market share than AajTak. News18 India enjoys 14% market share, as compared to 12.3% of Aajtak.

Karan Abhishek Singh, CEO Hindi Cluster, Network18 said, “It is extremely heartening to note that the viewers continue to place their trust on News18 India. With the channel further strengthening its leadership at the top, the hard work of our teams has been validated.”

News18-India-trp

The channel has not only performed well on TV but its digital audience base has also seen a steep growth.

Source BARC data: TG: NCCS All 15+ (All Viewership data based on TV only) Wk 29-32’22, All Days, 24 hrs Market Share – HSM – Urban + Rural

News18 India has maintained its leadership for a month now. The channel has 10% higher viewership than Aajtak this week. In prime time also, News18 India is 13% higher than Aajtak




Leave a Reply

Your email address will not be published. Required fields are marked *

14 − 9 =