Do companies still require press releases to announce their news? Their relevance in a digital world may surprise you. Corporates are getting increasingly smart about public relations as a less expensive alternative to advertising. Laqshya Public Relations, a newly established, state-of-the-art new-age PR vertical of Laqshya Media Group, one of India’s largest comprehensive marketing communications groups, is pleased to announce that it is expanding its suite of services for brands seeking to tell their stories by foraying into the news distribution service market with ‘NewsCoverage.in’. This revolutionary offering from a well-established and 25-year young, Laqshya Media Group shall provide customized solutions in the print, online, and electronic media domains with the best placement opportunities for clients based on their specific requirements.
NewsCoverage.in is managed and developed by the in-house team of media experts and developers to offer its clients the best-in-class press release distribution services and media coverage platform. NewsCoverage.in shall boost the client’s brand by immediate submission to major news sites such as PTI, ANI, Bloomberg, etc., at a very competitive price range. Press releases will play a critical role in PR, marketing, and investor relations communications. Journalists look to them to gather accurate information from the respective issuing authorities, and other audiences view them as credible sources. In that case, the press release is the vehicle companies will continue to leverage to announce their news and tell their stories in their own words. In addition, many brands view press releases to earn media coverage. Therefore, it has become imperative for companies to have the correct messaging and positioning. As a result, NewsCoverage.in has presented an enormous opportunity for professional communications experts.
On this occasion, Mr Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group, said, “Today, the business communication landscape has changed drastically– especially for start-ups and SMEs but for established brands as well. It’s no longer just enough to have a great product or service to cater to your customers or the public. You need to reach out to them with proper communication tools, and there can’t be anything better than PR for this. Although PR here is a relatively young industry in the true sense of the world, India is Today in a mature stage of development with a market size of around Rs 2500 crore. It is a very buoyant industry, much like the rest of the Indian economy, and holds tremendous promise and excitement. We are a group of diverse entities and have recently started our PR vertical under the able captaincy of Manoj and NewsCoverage.in is his brainchild. If you are someone looking for authentic and effective PR distribution and subsequent placements and more, avail of our bespoke packages to get the best-in-class results in the market.”
Mr Manoj Barman, VP, and Head, Laqshya Public Relations, said, “NewsCoverage.in is a customer-focused news distribution platform which can become the one-stop-shop for all your PR needs. When we add in cutting-edge technology, one and a half decades of experience in the industry, a user-friendly interface, and transparent pricing, it’s easy to see why companies should trust us to tell their stories in the modern-day. Effective PR distribution and subsequent placements are the most important aspects of our business model. PR is a pervasive and evolving industry that continues to develop, innovate, and adapt. NewsCoverage.in strives to establish a personal connection with each client. Brands must share their stories with relevant audiences to establish a collaborative partnership and efficiently and cost-effectively address their publishing needs. Our new offering allows companies to send their news to a curated network of journalists and media outlets. We believe that it will be the key to success for many organizations in creating an impactful brand narrative that drives brand growth and credibility. The future of PR is in strong storytelling in the digital world. Laqshya PR helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.”