Nilkamal provides sleep solutions with Doctor Dreams
Nilakamal has launched its first sleep solutions brand – Doctor Dreams. The brand offers various solutions, digital experiences, and products such as pillows, mattresses, beds, mattress protectors, etc. The brand comes with a tagline, ‘Happy Sleep Delivered’.
The brand focuses on the importance of sleep and has created various digital experiences such as sleep music, sleep stories, and sleep journal. The dream mattresses mainly come in two different varieties Doctor Dreams Max and Doctor Dreams Plus. While the former is an orthopedic memory foam mattress on antimicrobial TENCELTM fabric. And, the latter is the modern-day convenience twin layered mattress. The bread pillows of the Doctor Dreams have three layers aimed at providing comfortable sleeping. The top layer has been made with absorbent cotton and, flipping the pillow for the other side can get you ventilated memory foam layered with gel. And, the mattress protector is made with Tencel and microfiber fabric providing better moisture management and are stain resistance.
Commenting on Doctor Dreams, Mr. Vinod Khandelwal, Sr. General Manager, (E-com head and Buying), Nilkamal Ltd. says, “Sleep is everybody’s happy hour and a body’s intrinsic need. As a team, we are on a mission to deliver the happiest sleep. We are working towards a comprehensive sleep ecosystem where we look beyond products and leverage technology and services to ensure that our customers get the most comfortable and happy sleep. Doctor Dreams Mattress comes with a 100 nights free trial to ensure that every customer is fully satisfied with our offerings. Going forward we intend to expand our basket of offering to cover every aspect of sleep by influencing all 5 senses. Our aim is to create a lasting relationship going beyond a transactional one that ends with a product purchase. We want to be known as a service brand rather than a product brand.”