Asia’s leading paint manufacturer, Nippon Paint (India), has launched Nippon Paint Tamil Nadu Style Guide – Tamizhnatin Vanna Puthagam!, on the occasion of Tamil New Year. This guide highlights the rich and vibrant hues of sprawling Karaikudi Palaces, the ever-changing blues of our seas & rivers, the vibrant colors of true Tamil arts and the splendid rainbow of our feasts, our timeless literature, our games and our life. The Tamil consumers can now choose colors like Harvest Dance, Ripe tomatoes, Yellow pendant and Sunshine Tea, suiting their tradition.
The wonderful shades of the great land: hospitality, architecture, literature, delicacy, culture and sport, is celebrated during the Tamil new year. And this guide captures them perfectly.
Every porch in Tamil Nadu is adorned with intricate but simple-looking Kolams, which has inspired the hospitality range of colors in the guide. Chettinad House and the vast temple landscape are the sources for the architecture line of colors. Delicacy range of colors is inspired by the wide and dynamic palate of Tamil Nadu, while the colors of literature is based on Thirukkural and Aathichoodi. Performance arts of Tamil Nadu like Koothu, Bommalaatam, Villu Paatu, Carnatic Music, and Bharatanatyam has inspired the culture range of colors. Jallikattu, Kabaddi, and Silambattam embodies the color of sports.
Speaking about the Nippon Paint Tamil Nadu Style guide, Mr. Mahesh S. Anand, President – Nippon Paint (India) Private Limited (Decorative Division) said, “Tamil New Year symbolises the beginning of good things and embodies everything our land stands for. During such an auspicious day, we are extremely happy to launch this Tamil Nadu Style Guide to commemorate this culturally significant festival. The Nippon Paint Tamil Nadu Style guide brings you the colours of this great land. The beauty of colours is spread throughout Tamil Nadu. We aim to share this colourful journey of Tamil Nadu’s culture and traditions with this style guide. We are certain that our consumers will get some inspiration for their homes from this style guide.”