Asia’s leading paint manufacturer, Nippon Paint (India) has signed an MoU with Rotary Club of Madras East (RCME) for ‘nshakti’ its CSR initiative. RCME will support the brand’s endeavor to skill women as professional wall painters in Chennai. In the next year, Nippon Paint and Rotary Club of Madras East aim to train 1000 unskilled, underprivileged women and equip them to become professional painters.
Nippon Paint’s nshakti training program is an initiative that trains rural women in professional wall painting. The sole objective of the initiative is to make rural women employable and provide them a sustainable livelihood.
Speaking about the partnership with Rotary Club of Madras East, Mahesh Anand, President, Nippon Paint India (Decorative Division) said, “We are happy to collaborate with Rotary Club of Madras East for this very special initiative. Three years ago, for the first time in India, Nippon Paint launched the ‘nshakti’ initiative to train and certify rural women in becoming professional wall painters, thereby empowering rural women to have a sustainable livelihood, and become financially independent. A profession like wall painting is still largely dominated by men but Nippon Paint recognized it as a potential employment opportunity for rural women. Though one might think of wall painting as a profession that is primarily male-dominated, women are known to have a keen sense of aesthetics, an eye for color, and the patience that’s required for being an expert in the profession. Through nshakti, we want to level the playing field for women by providing the necessary training and tools. We hope to train 1000 women painters in Chennai by 2022.”
Rotary Club of Madras East (RCME) President Rtn. M. Srinivasa Rao added, “We are elated to partner with Nippon Paint team to enable underprivileged women to earn a livelihood through the nshakti initiative. We are aligned with Nippon team in our belief that wall painting would be a great employment avenue for women who are seeking employment opportunities. The training would empower them to acquire a skill and earn a sustainable livelihood.”