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Nivea Enters The Face Category In India With Milk Delights Range Of Face Washes

MediaInfoline March 8, 2019
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NIVEA announced its entry in the face wash segment in India by launching ‘NIVEA Milk Delights®’ a range of daily face washes for ‘Healthy looking’ skin.

The German major, has developed a customized solution for the Indian consumer’s skincare needs with ‘real goodness of milk for healthy looking skin’.

Apart from being the first-everproduct range by NIVEA that is a customized solution for the Indian consumer’s skincare needs, this is a complete range of milk-based face cleansers for different skin types. NIVEA Milk Delights® comprises of four variants to address the needs of dry, oily, sensitive and normal skin, with goodness of Milk and local home-remedy ingredients.

Taapsee Pannu, face for NIVEA India’s face care category launched Milk Delights® at an event in Mumbai.

At the core of this range is ‘Milk’, an ingredient traditionally revered for its healthy and nutritional values and also a natural cleanser that offers unmatched cleansing. With a pH level similar to skin’s own, milk helps maintain the pH balance of the facial skin. The goodness of milk proteins, nourish the skin from deep within, keeping it moisturized all day long.

In combination with ‘Milk’ there are four variant using Rose,Gramflour,Saffron and Honey, which are inspired from the traditional Indian home remedies.

An outcome of extensive research, of different Indian skin types, local home remediesand healthy skin understanding, NIVEA’s approach towards its face wash range is set to revolutionize the category.

Neil George, Managing Director, NIVEA India, says “The Indian consumer is unique with a unique ‘need state’ and ‘skin type’. We were surprised to understand that there isn’t a single product that addresses the basic need of ‘healthy looking’ skin, which is the very definition of ideal skin by the consumers. NIVEA Milk Delights® is a revolutionary approach towards face cleansing category with a solution that addresses Indian skin requirements with the real goodness of milk and natural ingredients”.

He further adds, “Championing our foray into the highly competitive facecare segment is acclaimed Bollywood star, Taapsee Pannu who truly represents Emerging India. She is confident, authentic and caring and these are the values that resonate perfectly with NIVEA”.

Pricing: 50 ml at Rs. 85 and 100 ml at Rs. 165.

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