Nora Fatehi, a Bollywood actor and a global artist becomes the brand ambassador of the fitness brand CultFit. In this new role, she will be joining the earlier ambassadors, Hrithik Roshan and Tiger Shroff.
Recently, in the year 2018, the brand has welcomed Tiger Shroff as its brand ambassador. Nora Fatehi becomes the first female brand ambassador for the brand and has introduced her signature workout routine that can be followed by the CultFit fitness centres across the nation.
Due to the wide appeal of Nora Fatehi, she is idolized for her fitness regime and adored for her perfect body by the masses. The brand has boarded the actress resonating with the ideals of Hrithik Roshan and Tiger Shroff.
Talking about her association with the fitness brand Nora Fatehi shares, “Fitness is a way of life and not just a choice, I believe in constantly working towards growth and self-development, which is also the motive of CultFit as a brand. I have always admired Hrithik Roshan for his dedication to fitness and I am exhilarated to join him and Tiger Shroff in an attempt to promote a fit and healthy lifestyle.”
Naresh Krishnaswamy, Growth and Marketing Head, CultFit shares, “Over the past few years, cult.fit has become one of the most popular fitness brands and gained a lot of love from our members, and fitness and sports enthusiasts across all age groups. We have grown as a business into an all-encompassing digital and offline fitness platform, and we are also seeing women as an emerging segment, embracing our digital fitness options. We believe this evolution should be encapsulated and represented via an ambassador that personifies it. Ms. Nora Fatehi is the perfect face for the cult.fit brand as it stands today and we are thrilled to have her onboard as our first female brand ambassador. Being an iconic dance diva, her dedication to fitness coupled with her growing popularity makes her a great fit for our brand. We welcome her to the cult.fit family and look forward to future long-term brand engagements with her.”
