Oriflame celebrates 50 years of making ‘A Beautiful Change’ by roping in Kalki Koechlin
Oriflame India, the leading Swedish direct selling beauty brand, has always been committed towards sustainability. To create more awareness around the brand’s strong legacy and ambition for the future, it has roped in National Award-winning actress Kalki Koechlin as Oriflame’s brand ambassador to launch the much-awaited campaign, “A Beautiful Change”. Through the campaign, the brand aims to emphasize on the idea that everyone can make a beautiful change in this world the way Oriflame is doing; by creating opportunities for people along with manufacturing responsible products that do not harm the environment.
For the past 50 years, Oriflame has been a quintessential beauty brand with its foundations in sustainable innovations and creations. From creating opportunities for people to improve their lives to giving back to local communities and nature, it has established its position as an environment-friendly and sustainable company. Much of the brand’s vital philosophies are reflected via its many social and environmental policies. Oriflame aims to reduce carbon emissions by 50% by 2020. It has collaborated with the RFA to source 100% of its paper and packaging requirements from credible certified sources by 2020. Oriflame is also the first cosmetics company purchasing GreenPalm credits for 100% palm oil usage. All these initiatives push the brand closer to its goal of sustainability in bringing about a beautiful change in the world.
Further, having established a global community comprising employees, customers, and consultants, it has many truly inspiring and heart-warming stories of progress, passion, and success. Oriflame provides an opportunity to people, especially women, and empowers them to fulfill their dreams. With its core beliefs of empowerment and sustainability, Kalki Koechlin is the perfect choice for Oriflame to take its message further.
Commenting on the sidelines, Mr. Sergei Kanashin, SVP and Head of South Asia & MD India at Oriflame said, “Being one of the fastest growing cosmetic companies in the world, we believe that beauty is beyond looks but it’s the way one acts. While our products bring beauty and wellbeing into the lives of consumers, they are also manufactured in a way that they don’t harm nature and the environment. We welcome Kalki in the Oriflame family and we look forward to a fruitful association with her.”