India’s first farm to face beauty Brand Souflower has roped in the beautiful Palak Tiwari as their new face. Soulflower which is a total chemical free and animal cruelty free brand aims to build a new landscape in the clean beauty space. Palak Tiwari who has become a sensation post the release of her debut music video ‘Bijlee’ will be the fresh face of Soulflower. Palak follows a very conscious lifestyle for her skin, body and believes that skincare is an extremely crucial part of her every day routine.
Soulflower offers a wide range of organic products – from facewashes, acne correctors, sheet masks etc suitable for various skin types. With Palak joining the Soulflower family, the brand focuses to reach out to a larger demographic.
Palak Tiwari commented, “Nothing beats good skin. Nothing! Taking care of your skin is the most natural way of looking your best and feeling like your most authentic self . my skincare routine has always been one of the most important parts of my day, it’s when I finally unwind and pamper myself, which is why I am thrilled to be joining hands with Soulflower , such a phenomenal range which is environmentally conscious and animal cruelty free, a cause which is yet again so so close to my heart.
The great part is that these products are unanimously loved, I’d feel reassured recommending them to anyone that cares about their skin, from my mother to my grandmother, my friends, the list doesn’t end. Couldn’t have asked for a better partner in my skin care journey, Soulfower is a ship lead by a fabulous team of women and captained by their wonderful, driven and conscientious CEO Natasha Tuli, who’s passion I truly admire and am so honoured to be associating with.”
Natasha Tuli, CEO & Founder, Soulflower, added, “Soulflower was looking for a fresh, young face and Palak is energetic & compassionate towards animals & the environment. The young generation identifies with Palak & I see her as the perfect choice to represent our brand. She fits well with the values of Soulflower & the philosophy of natural clean beauty solutions. Her personality reflects positively with Soulflower consumers providing both, credibility & creating a strong connection with the millennial audience. I’m very excited about this journey & look forward to what the future has in store for us.”