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Panasonic creates LinkedIn profile for its AI Refrigerators

Madhushree Chakrabarty March 12, 2021
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Panasonic creates a LinkedIn profile for its AI Refrigerators. The profile reads the refrigerators as a graduate in behavioral sciences and fluent in Artificial Intelligence. It has a proven track record of understanding human lifestyle patterns and handling them with greater efficiency. It is a valuable asset to every work environment. The profile is marked ‘Open To Work’ to serve the needs of modern Indian homemakers.

This intelligent campaign is conceptualized by WATConsult India. In the place of educational qualification, it is written that the refrigerators have a Doctorate degree from Panasonic Corporation Product Analysis Center.

Commenting on the campaign, Shirish Agarwal, Head – Brand and Marketing Communication, Panasonic India said, “Like a truly intelligent partner, Panasonic AI refrigerators have been changing the lives of modern Indian consumers, who are constantly shifting between ‘Working From Home’ and ‘Working At Home’, by sensing their lifestyle patterns and translating the same to deliver optimal cooling and power savings. We wanted to connect with the right set of audience, and LinkedIn with its database of over 70 million users, sounded just right for this campaign.”

Speaking on the conceptualization and execution of the campaign, Mayank Khattar, National Creative Director, WATConsult India added, “An intelligent refrigerator deserves intelligent publicity. In today’s times, when professional networking sites are outstripping social ones, creating a LinkedIn profile for Panasonic refrigerators – and putting it as the worthiest candidate in the market – opened up a big pool of possibilities for us. Moreover, it helped us target the right audience at the right time, and what better than connecting with them on the world’s largest online professional network.”

Adding to it, Heeru Dingra, CEO, WATConsult India said, “The concept of applying AI in appliances has literally instilled human-like capabilities into a machine. Hence, we thought of actually treating it like one. Panasonic’s LinkedIn profile displays its skills, experience and features that are bound to impress those who are seeking for an intelligent addition in their home or office.”

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