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Panasonic India encourages consumers to unwind the chef

MediaInfoline October 8, 2020
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A few months back, Panasonic India has introduced a YouTube Channel, Unwind The Chef In You with Panasonic Microwave. The main intension was to help consumers with easy microwave recipes. Additionally, the technology company is now offering three personalised online classes on the purchase of Panasonic Microwave. These classes are also coming in regional languages for better consumer experience and brand visibility.

Panasonic India steps further to help consumers to recreate festive feasts at home and collaborates with over 50 micro chef influencers and few mini-celebrity chefs across the nation. They will be sharing easy homemade recipes on their social media handles. And this would further help consumers with home cooking.

As the YouTube channel has received an enormous response from the consumer, the company takes leap for festive delicacies/  To make the festivals more delightful Panasonic has also collaborated with show Royals Da Swaad by Chef Harpal Singh Sokhi in television channel TV9 Bharatvarsh. This will enhance the cricket and food relationship as consumers would get to know about the favourite recipes of the Rajasthan Royals team.

Speaking about Panasonic’s initiatives, Mr Shirish Agarwal, Head – Brand & Marketing Communications, Panasonic India said, “Festivities and cricket in India are incomplete without a feast! Prioritizing safety and hygiene, consumers are looking for ways to celebrate their favourite team wins and the upcoming festivities at home but in the same way, they did before. Through our various initiatives, we aim to benefit consumers by offering a combination of quality products and quality content in an endeavour to make their celebrations even more delightful. At Panasonic, our efforts are focused on consistently upgrading our touchpoints; both online and offline, hence we have adopted an omnichannel strategy to not only drive sales but drive consumer engagement to provide a seamless experience across channels to our consumers.”

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