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Parryware Safe Buy anounces the launch of TapToPot campaign


India’s leading sanitary ware product brand and the largest manufacturer, Parryware has launched TapToPOT integrated marketing campaign for ‘Parryware Safe Buy’. The brand new campaign will provide a 100% hands-free timely solution and a shopping experience convenience to put a stop to all the bathroom worries. Since the launch of its platform, Parryware Safe Buy online, the brand has come up with a single-stop solution to indulge, buy and explore Parryware products from the comfort of the home.

The campaign is leveraged through both print and social media like Google, Facebook and Instagram to reach out to consumers. It gets extended to various other platforms via Display networks, search, discovery ads, and in-app targeting. The campaign in a form of TVC highlights that Parryware Safe Buy brings the safest and most convenient shopping experience.

Conceptualized with an idea that you are just a tap away from potting all your bathroom worries, TapToPOT has more than just a single connotation to it. From Tap to Pot, It also notify that Parryware has a whole array of products and POT – Products, Outlets, and Technicians – all in just one tap of your finger. The 3 part TVC series unfolds itself through scenarios of three different games – An Air-hockey player potting the puck, a Pool pro potting the ball and a Carrom pro potting the dice. The film then shifts its focus to the fact that potting bathroom worries is much easier and safer than all these games, highlighting how ‘Parryware Safe Buy’ provides seamless and timely solutions on a single tap.

Speaking on the launch of the new campaign, Mr. KE Ranganathan, Managing Director, Roca Parryware said, ‘We at Parryware, strive to provide innovative solutions that are easy, safe and quick.  With us being at the cusp of tech-revolution, offerings like Safe Buy fits perfectly in today’s world where people are becoming extremely tech-savvy and opting for online purchase. When finalising the #TapToPOT campaign TVC, we ensured to take a playful approach to the problem and suggesting ‘POT’ as the solution for bathroom fittings.

“As we continue to fight the deadly pandemic, safety has become the topmost priority for the customer when it comes to shopping.  To help customers overcome this concern Parryware comes up with a Safe Buy solution to provide a completely seamless service for a wide range of products and services. We are hopeful that our new campaign connects well with consumers and encourages them to go for touchless shopping.” He further added.


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