Paytm developing ecosystem of support and enablement services for sellers


Paytm, the largest mobile payment and commerce platform has launched a series of consolidated programs to achieve a master ecosystem for the sellers. Paytm’s services to the seller community such as cataloguing services, financing opportunities, and documentation among others is increasingly onboarding sellers from across India on its platform.

Paytm is the only marketplace that has all tools interface available in Hindi. The company is in the process of launching 6 more regional languages as well. Currently, 30% of all Paytm seller app users are already using the Hindi language interface. The seller app has over 40,000 monthly active users from across 50 cities. The move will see a significant growth in number of sellers on the Paytm platform from different geographies.

To enable sellers towards financing for scaling up and growth Paytm has also been providing financing with tie ups of close to 10 NBFCs. Accessibility to short-term loans and working capital loans is a major roadblock for smaller sellers and the move is expected to greatly benefit small and medium sellers while boosting their business.

To equip as many sellers to reach newer markets and promote their product online, Paytm has started seller services that provide cataloguing services, business documentation, packaging material, etc. There are over 150 such service providers across the country.

Enthused about the seller growth story lead by Paytm, Sudhanshu Gupta, Vice President – Paytm, saidWe are investing extensively in creating and enabling an ecosystem of services and service providers for sellers across the country. The scope of the ecosystem of services begins from enabling sellers in being able to source the right kind of products to doing more sustainable profitable business.”


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