Pepsi®️ unveils a refreshing #SwagWaliPepsi campaign
Beverage brand Pepsi®️ unveiled a fun digital forward campaign named #SwagWaliPepsi, kicked off by popular Bollywood music composer – Tanishk Bagchi.
The #SwagWaliPepsi campaign is in line with the intense heat gripping the country, and due to which consumers across India are on the lookout for innovative and ‘cool’ ways to refresh themselves. The campaign builds on the refreshment quotient of Pepsi®️ and encourages consumers to show off their confidence and SWAG through an exciting hook step while refreshing themselves with a chilled Pepsi®️.
Speaking about the campaign, Saumya Rathor, Category Lead, Cola, PepsiCo India said, “With the #SwagWaliPepsi campaign, brand Pepsi is pivoting in pop culture and giving consumers a chance to express themselves in their own unique and irreverent way. We are confident that this campaign will add fun to the lives of the consumers in an inimitable Pepsi style.”
The hook step is set to a catchy tune composed by Tanishk Bagchi who has many Bollywood hits to his credit. The song will be popularized by several macro-influencers like Gauhar Khan, Shehnaaz Gill, Avneet Kaur and more, between July 15th – 18th, 2021.
Watch the video here.
PepsiCo entered India in 1989 and has grown to become one of the largest beverage businesses and MNC food in India. PepsiCo India has been consistently investing in the country and has built an expansive snack food and beverage business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Kurkure, Lay’s, Tropicana 100%, Quaker and Gatorade. PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.
PepsiCo India has established a model partnership with 24000 farmers across 9 states in the country. In 2009, the company became the first beverage company in the world to achieve ‘Positive Water Balance’.