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PepsiCo India launches Mountain Dew Ice™ welcoming Summer Season

Shreoshree Chakrabarty February 11, 2021
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PepsiCo India is welcoming the upcoming summer season by launching a refreshing, lemon juice-based beverage – Mountain Dew Ice™. Through this ‘Made for India’ Mountain Dew Ice™, PepsiCo India is strategically expanding its beverage portfolio. PepsiCo India developed this beverage to suit the Indian palate and mark a significant milestone in the brand’s journey of innovation in the beverage category.

Indian consumers immensely prefer the lemon flavour with a punch, as PepsiCo India found out in extensive research and the consumers are constantly seeking beverages that offer a taste closest to the real lemon experience.

Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India, said, “Launch of Mountain Dew Ice is a significant milestone and a testimony of our commitment towards beverage category innovation. Mountain Dew Ice brings the best of both worlds to the consumers – the fun of bubbles & fizz and goodness of juice. This innovation is based on extensive consumer research and is in line with the ambition of providing our consumers with the beverage of their choice.

Mountain Dew Ice is a beverage specially Made for India. With Mountain Dew being a much-loved brand for decades now, we are confident that consumers are going to enjoy the new Mountain Dew Ice too, showering the same love that Mountain Dew has received over the years.”, he further added.

Including leading e-commerce platforms, Mountain Dew Ice™ will be available across modern and traditional retail outlets in single/multiple serve packs.

PepsiCo has become one of the largest MNC food and beverage businesses in India since it entered in India in 1989. Supported by 62 plants across foods and beverages, PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business. Iconic brands such as Gatorade, Pepsi, Quaker, Lay’s and Tropicana 100% are part of the diverse portfolio of PepsiCo India. PepsiCo’s vision states Be the Global Leader in Convenient Foods and

Beverages by Winning with Purpose and this has been the reason behind the brand’s growth in India. For more information, visit www.pepsico.com

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