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PepsiCo strengthens its Hydration portfolio with the launch of 7UP Revive

MediaInfoline March 11, 2016
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PepsiCo India today announced that it has strengthened its hydration portfolio with the national launch of India’s first-ever Hydrotonic drink– 7UP® Revive™. Unveiled at a press conference with Vipul Prakash,Vice President, Beverage Category at PepsiCo India and health guru Mickey Mehta in Hyderabad, the product will now be available in 10 priority markets: Andhra Pradesh, Telangana, Goa, Delhi, NCR, Maharashtra, Gujarat, Karnataka and West Bengal,along with Tamil Nadu and Kerala where the product was introduced last year with a rousing consumer response.

True to its name, 7UP® Revive™ is a ‘Hydrotonic Drink’ with vitamins and electrolytes that help consumers rehydrate and refresh after being out and about or active.7UP® Revive™ contains Vitamins B3, B6 and B12, which are known to play an essential role in energy metabolism, and electrolytes like Sodium and Potassium needed to replenish some mineral salts that the body loses when sweating.

Commenting on the national launch of 7UP® Revive™,Vipul Prakash, Vice President, Beverage Category at PepsiCo India said, “Hydration is a critical portfolio for PepsiCo, with 7UP® Revive™ one of our first innovations in this space. 7UP® Revive™ is a relevant and perfect solution to the warm and largely humid Indian climatic conditions, and is a product that aims to address an existing need-gap in the market. We first introduced7UP® Revive™ in Tamil Nadu and Kerala last year and the product hasseen huge consumer traction, including strong consumer trials and very encouraging repeats.We are excited to now make India’s first-ever Hydrotonic drink available nationally inour priority markets.”

Available in a 500ml PET and 200ml RGB pack, 7UP® Revive™ is one of the biggest innovations which highlights the company’s focus on building its hydration portfolio.7UP® Revive™ is an innovation under the 7UP® portfolio which includes products like 7UP®Nimbooz and 7UP® Nimbooz Masala Soda.

This great tasting drink and its strong proposition of ‘Body Ka Top-Up’has resonated very well with consumers.The introduction of 7UP® Revive™ in the new states will be accompanied with a new thematic TVC which talks about the product proposition. The launch will be supported by strong on-air and outdoor campaigns along with extensive consumer sampling.

Click h ere to watch the TVC

To know more about 7UP Revive, visithttp://www.7up.in/revive

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