Percept digitICE creates a unique Virtual Meet for Havells Emerging Dealer Fraternity


Percept ICE, the Special Projects, Events and Experiential Marketing Domain Company of Percept Limited, conceptualized and managed an innovative Virtual Meet for Havells Emerging Dealers on 27 March 2021. The Digital Event received over 2200 registrations and over a 1000 Dealers attended the Live Event online.

This Havells event was curated for a very special category of Dealers – the ‘Emerging’ Dealers. This encompassed all the Dealers who have joined the Havells Family within the past 3 years. The main objective of the show was to showcase all the key milestones and achievements of the Havells Group, including the robust marketing systems, distribution channels, strong consumer connect, the company’s transformational shift and nation building vision paving the way for an unparalleled growth in the future.

Percept digitICE’s scope of work included creating and executing an innovative immersive Virtual Meet Event for Havells Emerging Dealers, including a dynamic Chroma shoot of 3 key people across 2 separate locations. Green Screen Technology, coupled with all safety protocols and Covid norms were followed throughout the entire on-ground AV shoots. This was further packaged with ground-breaking animations, graphics and state-of-the-art supers as 3 Dimensional text on a Virtual set. The entire journey of brand “Havells” was showcased to attendees in a captivating 50 minute AV capsule. The culmination of the motivational event saw a credit note initiated and distributed in Real-Time to all the Qualifier Dealers.

Mukesh Jain, AVP – Marketing Communication, Havells India said, “Our Emerging Dealers are a vital pillar to our Company’s business. They serve as a critical bridge with our esteemed customers and are key to our growth and success. In these dynamic changing times it is not only important for a company to adapt its strategy but most importantly take its employees and dealers into confidence while doing that.  While the Covid-19 lockdown has taken the steam out of our gala annual on-ground meets, Percept ICE managed to put up an incredible Virtual Dealer Meet that served as a great platform for all of us to network effortlessly, share our best learnings and plans for the coming year, and above all, motivate, recognize & reward our star performers on a Virtual arena.” 

Nazneen Karimi, President – Experiential Marketing, Percept One said, “The Havells Emerging Dealers Meet was an interesting mandate which required us to incorporate cutting edge Technology to ensure an immersive and memorable virtual event experience. Even though the pandemic has taken the steam out of on-ground Dealer MICE Meets, Virtual Events have remained pivotal in maintaining the lifeline between the Company and their Stakeholders. Percept digitICE was incorporated with a goal of creating innovative, bespoke, immersive Virtual and Hybrid events that delivered remarkable unforgettable experiences that left company personnel excited, motivated, confident and ready to have a great year ahead. We have had an exceptional year in the emergent Virtual events space and are grateful for the continued faith imposed in us by all our Clients.”


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