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P&G to accelerate gender equality with its #WeSeeEqual summit

Madhushree Chakrabarty February 18, 2021
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Procter & Gamble (P&G) announces declarations to drive gender equality across the country with its virtually held #WeSeeEqual summit. The summit is built on the theme of #Unsaid and #Undone and the summit brought leading voices together to change the discourse and the actions required for the progress. The event was hosted virtually in order to keep up with the current pandemic situation. There were many distinguished speakers from various fields namely, Faye D’souza, Dr. Huma Masood, Sania Mirza, Laxmi Narayan Tripathi, Falguni Nayar, Genelia Deshmukh, Ashwini Iyer Tiwari, etc.

Madhusudan Gopalan, CEO, P&G Indian Subcontinent said, “At P&G, we are committed to being a force for good and a force for growth. In line with that, we want to drive equal opportunities for women and girls in education, at home, and in the workplace. In India, we have made strong progress through our initiatives like Whisper Menstrual Health and Hygiene Program, P&G Shiksha, working with women-owned businesses, and campaigns like Ariel #ShareTheLoad and Gillette #ShavingStereotypes. Our new declarations will further accelerate our progress through a series of new actions, commitments, and partnerships. Promoting equality is critical, now more than ever as we recover from the current health crisis in India.”

The new declarations announced by P&G on the #WeSeeEqual Summit are as follows:

  • The brand will be continuing with its drive to educate and raise awareness about puberty, menstrual hygiene, etc. through its brand Whisper®. To date, Procter & Gamble has already educated over 4 crores, adolescent girls, in India and will educate 2.5 crores more in the span of the next three years.
  • P&G is committed to strengthening its spending of more than ₹300 crores on women-owned businesses in the country for the next three years. The company has already spent over ₹200 Cr ($30 million) in women-owned businesses in 2018.
  • Over the next three years, Procter & Gamble will be having an equal representation of female directors for advertisements across all its brands in the country.
  • The brand is going to provide equal opportunity for women in STEM roles. For this, P&G will be building the technological and digital capability of more than 10,000 women over the company’s external network till next year. The brand will also be leveraging the Indian Government’s NEEM Mission, by upskilling and creating new opportunities for girls in the neighboring communities around its plants. The company has already started the initiative ‘Venus Betiyaan’ at its Bhiwadi Plant, for the apprenticeship. P&G will also be engaging with more than 150 colleges that offer STEM curriculum. It will also start working with NITIE in order to double the gender ratio on NITIE campus in the 5 years.
  • Procter & Gamble will be introducing a new parental leave policy, ‘Share the Care’, in the country. The policy will be entitled to all new parents such as adoptive parents, biological parents, parents in same-sex couples, domestic partners, to avail 8 weeks of fully paid parental leave.

The #WeSeeEqual Summit focuses on the UN Sustainable Development Goal #5 and discussions around strategic actions.

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