Philips Launched #Wakeupcall To Address Sleep Disorders Among People
Sleep is a human need is the foundation and indicator for a good health. A good sleep plays a vital role in human body’s well-being and is as important as a healthy diet and regular exercise. And as per researchers, poor sleep can have immediate negative effects on your brain function, hormones and exercise performance. It can also cause excessive weight and increase in disease risk in both children and adults. There have been many kinds of sleep disorders that people are suffering from and at the same time are ignorant of. Sleep apnea is one of such disorders and in which breathing gets interrupted or paused repeatedly for longer periods. The symptoms of sleep apnea are irritability, loud snoring, excessive daytime sleepiness, etc.
As per an estimation (As per research titled Prevalence of sleep-disordered breathing and sleep apnea in middle-aged urban Indian men by Dr. Udwadia Z.F., Dr. A.V. Doshi, Dr. S.G. Lonkar, Dr. C.I. Singh), 7% to 9% of adult Indians are suffering from sleep apnea. According to Philips Sleep Survey 2020, 47% of couples accepted that they sleep separately from their partners because of loud snoring of their respective partners. Seeing the severe impact on the sufferers, Philips India has launched a digital campaign #Wakeupcall that focuses on spreading awareness about sleeping disorders, their symptoms and treatment.
#Wakeupcall directly talk to the user and works as an aspirational advocacy outreach. The #wakeupcall campaign is a series of two videos, where the protagonists talk about their struggling experiences with sleep disorders. However, the disorder starts with daytime sleepiness and forgetfulness, but it starts to impact the family/ marital life of the person with the disorder. These important incidents from a person’s life shouts for a #Wakeupcall and timely care and action can help their life get back to the right track.
Understanding the seriousness of the situation, Philips India has also opened a dedicated sleep helpline number 1800 258 7678for getting free consultation on sleep disorders. There are certified sleep educators, who provide consultations on their sleeping disorders and take informed decisions about their health.
The campaign will go live from October 14, 2020 on Philips’ Social Media channels.
Link to the #Wakeupcall campaign: