Pine Labs becomes the Pay Later partner at DLF Luxury Shopping Festival
Pine Labs has introduced itself as the Pay Later partner at DLF Luxury Shopping Festival. The leading merchant commerce platform’s Pay Later offering is popular in the luxury goods segment in India. The Shopping Festival will be running from March 25, 2021, till April 12, 2021. The offer can be availed by the shoppers at DLF Emporio and The Chanakya Mall, New Delhi, to make their luxury shopping more affordable. The shoppers can use their debit and credit cards on Pine Labs PoS terminals, to get benefitted from this offer.
Commenting on the partnership with DLF Luxury Shopping Festival, Kush Mehra, Chief Business Officer, Pine Labs, said “At Pine Labs, it is our endeavor to enable brands to provide a seamless payment experience to their consumers. With businesses on revival mode post the pandemic and the pent-up demand among consumers, this partnership comes at just the right time. Through our partnership with DLF Emporio, we are unlocking access to luxury brands for consumers, especially the burgeoning middle and upper-middle class in the country. The smart and affordable payment options available on Pine Labs PoS terminals during this Luxury Shopping Festival will definitely boost consumer spending and we are proud to be its official Pay Later Partner.”
Prashant Gaurav Gupta, Vice President & Head – DLF Luxury malls added, “With the 2021 edition of the Luxury Shopping Festival at DLF Emporio and The Chanakya, we are moving a step forward by offering our customers newer platforms to make their shopping a seamless experience and taking off the burden by giving them an option of paying later. Digital transformation has always been at the core of our business and we are delighted to have Pine Labs as the official Pay Later Partners for DLF Luxury Shopping Festival.”
There are some significant luxury brands like Corneliani, Varun Bahl, Salvatore Ferragamo, Emporio Armani, Neeta Lulla, Hugo Boss, Altius Luxury, Sunglass Hut, who will be offering the Pay Later option during the festival. Also, the shoppers who will be spending more than INR 25,000 at DLF Emporio and INR 15,000 at The Chanakya, will become eligible for daily and weekly gifts from luxury brand partners. Additionally, shoppers can grab weekly travel vouchers from Pine Labs worth INR 1 Lakh.