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Platinum Evara’s new collection is an ode to Daughters of Today

MediaInfoline November 20, 2018
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When daughters lead, it creates change in society. Daughters of today are altering and widening the narrative around us. They are questioning norms, reinventing age old practices, amending gender dictates’ & building support for their vision of a progressive, equal opportunity world. What’s vital is that they  are doing it all with values that are becoming increasingly rare. With courage, perseverance,  benevolence, warmth, empathy they choose paths of positive transformation.

The daughter of today stands up for her choices and protects her right to choose the life she wants without compromising on the values and principles that have shaped her. And yet she does this with a charming feminine grace. Her rare conviction and strong ethics drive her to be the best version of herself.

This season Platinum Evara new collection pays tribute to such daughters who have with their rare values made rare choices that have changed the course of possible outcomes. The new collection is a curation of 11 exquisite pieces where each piece is an ode to their remarkable stories.

‘Riti’ is a piece from the collection that is an ode to a new bride named Kriti who had immense compassion for a community ostracized in India since time immemorial. On her wedding day when ten transgender women stood beside her as her bridesmaids, she made the rare choice of being a daughter who set compassion at the very core of her new beginning. The piece where each leaf is as unique as the one it follows & envelopes the next to create a chain of compassion is symbolic of this rare story.

Another story is of a bride “Anam” who in addition to their wedding vows made her husband vow to help her educate ten young girls from her village. The piece “Nam” is an ode to Anam’s empathy the underprivileged girls in her village.

11 rare women, 11 rare stories and 11 pieces crafted from rare platinum. They serve as a reminder to all women of the values they hold & the choices they are capable of. Just like these  new brides who stayed true to their values through their rare choices.

Inspired by global trends of “Sleek sophistication” and “Modern Glam”, the new Platinum Evara collection includes stunningly contemporary designs that are a trousseau essential. The range of necklaces, earrings and bracelets is an interplay of multiple string and fashion forward design elements like geometric shapes, delicate meshes, in trend tassels, multi-layered florals. This new line drips versatility, one that is playful & fluid transforming every look into simply gorgeous.

Platinum Evara hence is the perfect gift from a mother to her daughter at a special time in her life symbolic of the rare bond they share…she can wear it on every occasion & carry a bit of that love with her always.

Availability: Available at leading authorized Platinum retailers across India.

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