Policybazaar.com and Paisabazaar.com sign actor Akshay Kumar as brand ambassador
ETechAces Marketing & Consulting Pvt. Ltd., which owns India’s leading insurtech brand, PolicyBazaar.com, and India’s largest marketplace for lending products, PaisaBazaar.com, has roped in actor and mass icon Akshay Kumar as its brand ambassador.
Policybazaar.com and Paisabaza
The campaign was launched with a video of Akshay Kumar donning the avatar of “Yamraj” for Policybazaar’s campaign on the digital platform. The first TVCs from Policybazaar and Paisabazaar will be aired today, across a spectrum of TV channels, including the IPL broadcast.
Commenting on why the maverick actor was a natural choice for the brand to sign as its ambassador, Yashish Dahiya, Co-founder & Group CEO, Policybazaar.com, said, “He is self-made, speaks directly and delivers important messages with humor, these attributes make him a perfect fit for our brands. Like him, our brands stand for transparency, positive social change, reliability, trust and have a genuine connect with the masses. So, this partnership is a natural extension of the values that we share with him. Our shared passion for fitness is an added plus.”
Speaking on the development, Naveen Kukreja, Co-founder & CEO, Paisabazaar.com, said: “Being the market leaders for both insurance and lending products, our next step is to take our brand to every Indian household and who better than Akshay Kumar to spread this message. Along with being one of the biggest names in the Indian entertainment Industry, he is also the face that the common man resonates with. We strongly feel our association with Akshay would further build customer’s trust on Policybazaar and Paisabazaar.”
Speaking on the marketing strategy, Sai Narayan, Associate Director & Group Head of Marketing, Policybazaar.com &
The high-impact campaign from Policybazaar.com and Pais