The digital mandate of Prega News has recently been awarded to Team Pumpkin which is a full-service Digital Marketing and PR agency. Team Pumpkin will scale up the digital footprint of Prega News by various strategies and executions, as a part of the mandate.
Mankind Pharma’s most reputed brand and flagship, Prega News with over 80% market share is the industry leader in its sector. There positioning as a brand is not only limited to giving the biggest news of a woman’s life to her but also being there for her from preconception to post-delivery. The brand has recently entered a new territory of targeting the fathers; a step for which it has been praised in the industry.
Team Pumpkin has a presence in Delhi, Mumbai and Bangalore and it will be working for Prega News from its Delhi office. Managing Social Media, Media Planning, Media Buying and ORM are the key areas of engagement for the brand. To drive innovations in the awareness-to-purchase cycle for the brand and to build a loyal community, the agency will be chalking out of digital strategy. Additionally, for their events and activations, Team Pumpkin will be developing digital properties with branded microsites and offering digital support.
“We love taking up new challenges as they present the opportunity to learn as well as prove ourselves as a diverse and multi-faceted agency. While we are experienced in this sector, having worked with mother-centric brands in the past, we take up each brand as a brand-new opportunity and challenge to push our boundaries even further. And with a brand that is as reputed and refreshing as Prega News, we are just looking forward to the host of new initiatives we would be offering to help reach the zenith of digital marketing.” said Swati Nathani, CBO, Team Pumpkin.
Mr. Joy Chatterjee, Deputy General Manager, Prega News, said, “We are excited about partnering with Team Pumpkin and we are looking forward to doing some amazing work together. We believe that digital as a medium has a huge potential to be capitalized and we are expecting Team Pumpkin to help us along in this journey.”