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Prime TG, Prime Markets: India Today TV is the new No.1 English News Channel

MediaInfoline February 12, 2016
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Less than one year from its launch, India Today TV has already displaced the leader in the prime TG of 22 – 40 Yrs, M AB, Megacities. India Today TV leads as the No.1 English News Channel with a 5 week average market share of 27.7% (Source: BARC, 22 – 40 M NCCS AB, Megacities, Wk 01 – 05’16, Time: 06:00 – 24:00, Share %).

Through the last few weeks, India Today TV has excelled with exemplary News coverage making it the viewer’s clear choice. The channel stood out of the clutter with its path breaking specials on India’s military challenges and might, reports on ISIS, global scams in sports, inside story on Republic Day Army training, the Subramanian Swamy and Asaduddin Owaisi showdown along with Gadgets, Bollywood and Auto specials.

Speaking on the ratings, Mr. Ashish Bagga, Group CEO, India Today Group said, “India Today Television was launched less than a year back to be the alternative to loud debates that dominated the genre. The Gold standard of Journalism along with a consistent focus on insightful programming has been key in driving the channel to leadership in core audiences”.

Latest 5 weeks share% of Eng News channels

Source:- BARC
TG:- 22-40 M NCCS AB
Market:- Mega Cities
Period:- wk 01’16-wk 05’16
Time Band:- 06:00-24:00
Share%
Channels Share%
India Today Television 27.7
Times Now 22.5
News X 18.6
NDTV 24×7 18.6
CNN IBN 12.6

 

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