FoxyMoron and Pass Pass Pulse collaborate to praise brands like Swiggy, Tinder, McDonald’s, Coca-Cola, Hershey’s Netflix India, Zomato, Burger King, Fevicol, Parle, etc. on the World Compliment Day. These are the brands that are winning over social media with their witty brand language.
The year 2020 has changed our approach and appreciation towards the brands we are surrounded by, in our day-to-day lives. And, in this campaign, Pulse, and FoxyMoron has amazingly used significant insights from these brands’ social media positions and created individual messages dedicated to each of them. In the second step of the campaign, Pulse optimally utilized social media platforms, like Twitter, Facebook, and Instagram for spreading love and friendship. The creatives have been designed by using appropriate humor, well-nurtured wit, and interesting puns in order to appreciate these brands’ efforts on World Compliment Day.
Speaking on the campaign, Prachi Bali, National Head Client Partnerships and Business Head, FoxyMoron said, “Creating positive impact and meaningful engagement is at the heart of every social media strategy. Thankfully, social platforms have evolved to appreciate and interact in these genuine brand conversations that create a lasting impression on the consumers. Through the campaign designed for Pulse, we wanted to not only express our recognition of good work but also promote positive fun banter amongst brands. We believe our objective of carefully designing messages that match not only Pulse’s but also the intended brand’s personality, will create space for some interesting conversations. ”
Mr. Arvind Kumar, Joint General Manager Marketing, DS Confectionery Products Ltd. says, “FoxyMoron has managed to smartly nail the objective of the campaign with our brand attributes. 2020 has been a year of reflections and the strategy to complement brands who are truly doing good work to create meaningful conversations was clever and astute. We witnessed great success last year and we are looking forward to the kind of noise and positive engagement that we create this year as well. ”