PURINA introduces its flagship brand PRO PLAN in India
Purina has expanded its portfolio in India by introducing its flagship and billionaire brandPRO PLAN in the super-premium pet food segment. PRO PLAN,a three decade old brand is developed by PURINA vets, food scientists and nutritionists and offers highly nutritious products for different life stages and breed sizes of dogs. One of the highlights in the India portfolio is PRO PLAN PUPPY with colostrum (found in their mother’s milk), a ground breaking innovation which is proven to enhance immune response and a stronger response to vaccine in puppies.
The Indian pet food categoryrepresents a huge potential with estimated 19 million pets and is expected to double in value over the next five years.There is an increasing awareness about pet nutrition largely driven by increasing digitization making it easier to gain knowledge across the country.
Commenting on the launch, Mr. VarindraSewak, Managing Director,PURINA PetCare India Pvt. Ltd, said, “We are very pleased to bring PURINA PRO PLAN to our discerning Indian consumers. We successfully launched PURINA SUPERCOAT in Specialist Channel earlier this year and now we launch PRO PLAN with the proposition of “nutrition that performs” to target the super-premium segment.The product roll out is in line with our endeavor to offer our consumers with the best nutrition across key price segments.”