PVR Cinemas launches its new business vertical V-Pristine

V-Pristine will offer highly specialized cleaning and disinfection services

The largest film exhibitor company in India, PVR Cinemas has forayed into commercial and residential highly specialized cleaning and disinfection services under its newly launched business vertical V-Pristine.

PVR Cinemas is a renowned brand known for deploying the best global standards of safety and hygiene beyond what is mandated by the government. Its newly launched business vertical V-Pristine will b taking care of the most precious personal and private spaces by providing premium quality services that its customers are used to at all its luxurious and premium cinemas.

With 1000+ residences and offices across 46 cities covered in the first phase of trials covering 6 months, V-Pristine is currently available in Delhi-NCR (Delhi, Gurgaon, Faridabad, Noida and Ghaziabad). With an exclusive network of trained 100% vaccinated service professionals having exceptional interpersonal and housekeeping skills to serve the varied needs of the customer, the brand is aimed at expanding its services to Kolkata, Mumbai, Hyderabad, Bengaluru, and Chennai shortly.

Using chemicals that are EPA and FDA certified, V-Pristine offers a highly mechanized comprehensive range of disinfection and sanitization, upholstery and carpet shampooing, deep cleaning of personal and professional spaces, polishing of marble and wooden flooring, leather cleaning and protection, and much more for residential and commercial customers.

Talking about the initiative, Mr. Gautam Dutta, CEO, PVR Ltd. Said, ‘’Apart from maintaining global standards of safety at all our cinemas, we have now forayed into a new segment with the launch of
V-Pristine, extending our impeccable housekeeping standards beyond cinemas. With this initiative, we hope to cater to the growing demand for safety and hygiene products and services that meet the highest standards. There is a gap between the quality of the service delivered by the home maids/ servants and the present solution providers use the ‘One size fits all’ approach while V-Pristine personalizes the requirement of each customer.”

He further added, “Customer attitudes, behaviours and purchasing habits are changing as the world steps into the new normal and many of these new ways will persist post-pandemic. With change comes the opportunity to create new things. It has been our pleasure to be able to deliver more innovative offerings to our patrons and set new milestones for ourselves. With this initiative, we also aim to generate employment opportunities for hospitality professionals and new skill development of our existing staff”.

Bookings can be made by calling on 8800900009 on V-Pristine Contact Centre (10 am – 7 pm).




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