QYOU Media’s The Q India reaches its 2021 goal of distribution to 100 M
QYOU Media Inc.’s Hindi language youth-oriented channel, The Q India has reached its 2021 goal of distribution to 100 Million TV Households. This is the result of launching it on both DD Free Dish & Dish TV in April. The Q India is available in and on over 700 million homes and devices in India. The leading youth-oriented channels and brands in the country that previously had significantly higher numbers of homes reached, can now be challenged by The Q India as it has now gone live to 50 million additional TV homes in the month of April. In connection with the new DD Free Dish (Channel 34) agreement, the company issued a press release on March 1, 2021, and the new distribution relationship with DISH TV (Channel 128) has not been previously disclosed.
Sunder Aaron, Co-Founder and General Manager of QYOU Media India Pvt. Ltd. commented, “2021 continues to be a year where The Q India is accelerating the depth and breadth of our foundation for becoming a mainstream brand and media company in India. We have stated our goal of being a leading youth brand in India and distribution agreements like these are a key to making that happen. In addition, these are critically important building blocks as we pursue growing ratings and the ensuing revenue that will occur”.
Targeting Young Indian audiences and delivering hit digital programming from social media stars and leading digital video creators, The Q India is an advertiser and influencer marketing-supported Hindi language content brand, channel and VOD provider. Reaching 4.4 Gross Rating Points (GRP) on BARC (Broadcast Audience Research Council) in February 2021, the channel has recently become one of India’s fastest growing youth entertainment brands. The channel has recently become one of India’s fastest growing youth entertainment brands, with a growing library of over 850 programs, and beginning in April with the addition of DD Free Dish with partners including SitiNetworks, DD Free Dish, DISH TV and TATA Sky; 380 million OTT users via platforms including Dish Watcho, ShemarooMe, ZEE5 and MX Player; and 232 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus.