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To support rural idol makers, Rare Planet launched #HarGharDurga

Madhushree Chakrabarty October 13, 2020
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A young startup, Rare Planet has launched a new digital campaign #HarGharDurga focusing on supporting and uplifting the rural karigars and idol makers. During this current COVID19 period, on one hand, the industries are in a recovering state, and on the other hand, the idol makers and artisans are just relying on the next festive season for earning sufficient livelihood. Due to this current unprecedented time, huge immersions will be avoided and people will be restricting celebration into their house. The brand is aiming to highlight the situation of this situation and urging the consumers to choose for Durga idols made of terracotta this year by the Indian artisans.

In this campaign, Rare Planet spread awareness about how the idols chosen by us can bring happiness to these artisans. The startup is even providing its own platform to the idol makers for selling their products under Rare Planet’s collection named #HarGharDurga. It is also offering one-day delivery across the major cities in the country through several online market portals such as Flipkart and Amazon. The idols will also be sold in retail stores like WHSmith India, Crossword, and Starmark.

“Due to the pandemic, people might not be able to visit Durga Puja Pandals to worship like earlier years and worship the breathtaking statues of Goddess Durga. This will hit the kargiars who are dependent on the festive season to earn their livelihood. Therefore, a huge number of karigars are putting their efforts to create terracotta miniatures, so that they can earn some amount. We request people to come forward and acknowledge their efforts and help these karigars to become atmanirbhar. If you buy their artwork on our platform, we will deliver it to your doorstep offering utmost convenience to you,” said Mr. Ranodeep Saha- CO-Founder and CEO, Rare Planet.

Red Planet, established in 2017 in Kolkata, has been uplifting and connecting over 2000 artisan families all across the country.

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