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RB’s Colin shines back with an added benefit of germ removal

Shreoshree Chakrabarty January 20, 2021
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Keeping in mind the current requirements of the Indian consumer, Reckitt Benckiser India (RB) relaunches the glass and household cleaner brand, Colin. The all-new avatar of Colin promises to deliver 99.9% germ removal from multiple surfaces at home alongside impeccable shine promise.

With the ongoing pandemic, hygiene and disinfection have become an integral part of consumers’ daily lives. The most searched sentences on the brand include “Does Colin Disinfect”, according to extensive consumer research. To cater to their growing needs for cleaning and germ removal, consumers were looking at a trusted brand like Colin, the research further revealed.

Ms. Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia, said, “For decades Colin has been a household name with unparalleled equity on maintaining shine across multiple surfaces. Our research found that consumers were looking for a superior multipurpose cleaning product that could also help keep surfaces germ free. The new product has been launched keeping in mind the evolving needs of Indian consumers. Colin will now be able to provide its consumers with superior cleaning, sparkling shine and 99.9% removal of germs on multiple surfaces.”

The all-new Colin is an innovation based on extensive consumer research and understanding their needs for germ protection. It has undergone multiple tests to ensure that the product delivers on the amazing shine the brand is known for, but also ensures 99.9% germ removal across surfaces”, says Dr. Skand Saksena, Director-R&D, RB Hygiene, South Asia.

Colin, for decades, has established itself for providing impeccable shine with its differentiated iconic blue colour trigger bottle. The new avatar of Colin will now be available across all e-commerce platforms, Modern and Traditional Trade outlets, provide easy access to its consumers.

Driven by its purpose to protect, heal and nurture, RB* works towards a relentless pursuit of a cleaner, healthier world. Accessible to everyone, RB fights to make the highest-quality hygiene, wellness and nourishment a right, not a privilege. Including Air Wick, Nutramigen, Strepsils, Mucinex, Scholl, Lysol, Veet, Dettol, Harpic, Clearasil, Cillit Bang, Mortein, Finish, Durex, Vanish, Gaviscon, Calgon, Nurofen, Woolite, Enfamil and more, which are found in more than 190 countries, RB has a stable of trusted household brands.

*RB is the trading name of the Reckitt Benckiser group of companies

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